The Future of Marketing

A Conference on Emerging Trends and Innovations

Academics and industry professionals will gain valuable insights from marketing thought leaders from leading academic institutions, including a keynote address by CU Boulder Distinguished Professor John Lynch.

Join us as the School of Management celebrates 100 years of developing leaders and making an impact on individuals, businesses and communities around the world.

Conference Information

Conference Contacts

Indranil Goswami.
Sunyee Yoon.

Conference Schedule and Agenda

May 3, 2024
9 a.m.–4:30 p.m.
University at Buffalo School of Management
Buffalo Room, Level 1, Capen Hall

Time Event
9-9:40 a.m. Breakfast
9:40-10:20 a.m.

Presentation 1
Stijn van Osselaer

The Human Appreciation Effect: The Impact of Evaluation Mode on Consumer Evaluations of Human and AI-generated Content

10:20-10:30 a.m. Break
10:30-11:10 a.m.

Presentation 2
Daniel Zane

When Others’ Experiential Consumption Motives Become My Own: Exploring Motivation Contagion on Social Media

11:10-11:20 a.m. Break
11:20 a.m.-Noon

Presentation 3
Dinara Akchurina

Product release strategies for user onboarding: application to online education

Noon-1 p.m. Lunch
1-2 p.m.

Keynote address
John G. Lynch

Inside Baseball:  How Our Stereotypes of “Good Theory” Undermine Perceived Relevance of Marketing Scholarship

2-2:10 p.m. Refreshment break
2:10-2:50 p.m.

Presentation 4
Stacey Finkelstein

Underpinnings of Vaccine Hesitancy

2:50-3 p.m. Break
3-3:40 p.m.

Presentation 5
Sara Loughran Dommer

Received! The Effect of Acknowledgment on Customer Participation in the Circular Economy

3:40-3:50 p.m.  Closing remarks

Speakers

Keynote

John G. Lynch Jr.
CU Distinguished Professor
Senior Associate Dean for Faculty and Research
Leeds School of Business, University of Colorado Boulder

Presenters

Dinara Akchurina.

Dinara Akchurina
Assistant Professor
Rotman School of Management, University of Toronto

Stacey Finkelstein.

Stacey Finkelstein
Professor
Stony Brook University

Sara Loughran Dommer.

Sara Loughran Dommer
Assistant Professor
Smeal College of Business, Penn State University

Stijn M.J. van Osselaer.

Stijn M.J. van Osselaer
SC Johnson Professor of Marketing
SC Johnson College of Business, Cornell University

Daniel M. Zane.

Daniel M. Zane
Assistant Professor
Lehigh University

Travel and Area Information

The nearest airport to the University at Buffalo are the Buffalo Niagara International Airport (BUF) and Niagara Falls International Airport (IAG) located 8 miles and 14 miles, respectively from campus. Uber, Lyft, or taxi services are the best way to get to and from the airport.

Accommodations

Registration Form

Conference registration fees for attendees are being waived thanks to the generous sponsorship of the School of Management Dean’s Office.

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