Platforms and Content Creation for Social Media

This course will introduce you to the management of content and ad buying platforms for the major social media networks that exist in the United States and are commonly used by organizations as marketing tools today. You’ll learn to:

• Develop strategy, generate content and buy ads for Facebook, Twitter, Instagram and Snapchat.
• Leverage social platforms as a communication tool that adds value to your business strategy.
• Build a content strategy that will help connect your brand with your customer in today’s digital landscape.

This course is for individuals interested in diving into the world of social media management.

• Module 1: Speaking the Language of Social Media
  
• Module 2: Developing a Social Media Strategy
  
• Module 3: Facebook, Instagram and the Facebook Ads Manager
  
• Module 4: YouTube, Twitter and other Major Platforms
  
• Module 5: Introduction to Social Media Management and Analytics

• PC (Windows-based) or Mac
• Robust internet access, Firefox or Chrome are recommended browsers
• MS Office, including functional knowledge of MS Word and Excel

The program is delivered entirely online. To run the program, you are not required to download any additional software beyond what is noted above.

You can complete this program at your own pace, anywhere and anytime, as long as you have a computer with access to the internet and a web browser. On the program start date, you'll receive access and must complete the program within 10 weeks.

The program consists of five modules that you must complete in sequence. Each module contains:

• Instructor-led videos and resources (e.g., short readings)
• Module mini-assessment to ensure you understand the subject matter

Each module mini-assessment must be completed with a score of 80% or higher to unlock the next module. The mini-assessments are meant to ensure you understand the content and can be retaken as many times as needed to achieve a passing score. Once you successfully complete the five course modules, you must undertake and complete a short capstone project which will help you integrate material from across the five competency tiers.

The estimated time to complete this course is 18-20 hours broken down as follows:

• Video: approximately 10 hours
• Reading: approximately 1.5 hours
• Mini-assessments: approximately 1.5 hours
• Capstone project: approximately 5-7 hours
  

Upon completion, your certificate will be mailed via United States Postal Service for participants in the continental U.S. All others will be sent via United Parcel Service.

Michael Krupski
Adjunct Instructor
Marketing Department

Education
MBA, University at Buffalo
BS, Business Administration, University at Buffalo

Teaching
Krupski teaches numerous courses, including Digital Marketing, Advertising and Promotions, Principles of Marketing and Corporate Social Responsibility (seminar).

Industry Experience and Corporate Consulting/Training
Krupski has held positions in the field of digital marketing for multiple firms, working in roles ranging from e-commerce management, website management, email marketing and social media management. From 2011–2017, Krupski worked for New Era Cap Co., where he held various positions on their digital marketing team. Since departing New Era in 2017, he now manages a digital agency that specializes in website design and development, branding and social media management, while also instructing courses in the UB School of Management.

Charles D. Lindsey
Associate Professor
Marketing Department

Education
PhD, Kelley School of Business, Indiana University
MB, Kelley School of Business, Indiana University
MBA, Cook School of Business, St. Louis University
BS, Cook School of Business, St. Louis University

Teaching
Lindsey teaches numerous courses, including Digital Marketing Analytics, Statistical Analytics and Website Analytics.

Industry Experience and Corporate Consulting/Training
Lindsey has held accounting, marketing-related, research-related and management positions in the private sector. Large firms represented include: Subsidiary of Harrisons & Crosfield (formerly Division of Pfizer), Boatman’s Bancshares (now part of Bank of America), Division of Tri-Con Global (now Yum Brands) and GTE. In addition, he has served as a consultant or corporate trainer for several large firms, including M&T Bank, Health Now, GEICO, First Source, and Eric Mower and Associates. Lindsey has also written for Fortune Magazine and has been cited in a variety of national media, including the E-Commerce Times.

Payment must be received by the program start date to be granted access and can be made by credit card at the time of registration or by ACH transfer.

A 75% discount is available to a limited number of Executive MBA alumni through the Alumni Advantage program. Availability is on a first-come, first-served basis. Contact the Office of Professional and Executive Development at mgt-ced@buffalo.edu.

Discounted seats are available to employees of the University at Buffalo on a space-available basis. Contact the Office of Professional and Executive Development at mgt-ced@buffalo.edu.

Program registrations are fully refundable until the day before the program starts.