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Jialie Chen

Assistant Professor
Marketing

Education

PhD, Cornell University
MS, Cornell University
BBA, Shanghai University of Finance and Economics

Vita

Teaching

  • Digital Marketing
  • AI and Marketing

Research

Consumer decision-making across domains, including online retail and digital platforms

Select Publications

Chen, Jialie (2023), “Learning and Skillset Formation: A Structural Examination of Version Upgrades, User Visibility and AI Strategies,” Production and Operations Management

Chen, Jialie (2023), “Evaluating the Ending-9 Pricing Strategy Along the Online Shopping Funnel,” Production and Operations Management

Chen, Jialie and Vithala R. Rao (2022), “Evaluating Strategies for Promoting Retail Mobile Channel Using a Hidden Markov Model,” Journal of Retailing

Editorial

  • Editorial Review Board, Journal of Business Research

Contact Information

Jialie Chen
 Assistant Professor
Marketing
School of Management
University at Buffalo
249 Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-8654
Fax: 716-645-3499
jialiech@buffalo.edu