School of Management faculty question theories and bring new perspectives to pressing challenges. Here are recent insights they’ve generated around eco-friendly business practices.
Researcher: Aditya Vedantam
His discovery: As fashion brands make more green claims, Vedantam’s study is the first to quantify the profitability and environmental impact of two popular resale strategies.
Why it matters: By 2023, the secondhand apparel market will exceed $50 billion in revenue, according to ThredUp.
Researcher: Feng (Jack) Jiang
His discovery: Personal experience with extreme weather affects how corporate directors perceive climate risk and, in turn, shapes the company’s sustainability policy.
Why it matters: Customers are demanding action from brands—and corporate boards play a critical role in setting those policies.
Researcher: Cristian Tiu
His discovery: When universities adopt responsible investing policies, endowment performance may be constrained, but donations go up, offsetting any negative performance.
Why it matters: Responsible investments do not inhibit endowment growth—and, in fact, increase a university’s value by fostering more research and attracting students.
Researchers: Vedantam, Nallan Suresh and Khadija Ajmal
Their discovery: The amount of U.S. plastic going to landfill is up 23.2% since China enacted its National Sword policy in 2017.
Why it matters: Plastics pollute our waterways—but with the creation of the New York State Center for Plastic Recycling Research and Innovation, UB is poised to be part of the solution.
Researcher: Richard Kraude
His discovery: Vertically integrated companies tend to produce less waste than other firms—with no corresponding decrease in carbon emissions, however.
Why it matters: Sustainability is a nuanced issue, and consumers must look beyond packaging and advertising to see how a company truly impacts the environment.