Marketing Data Analysis

Analyze customer behavior, track campaign effectiveness and identify target audiences. Optimize marketing strategies, enhance brand engagement and drive sales.

Availability varies by semester.

• MGM 653: Digital Marketing Analytics
• MGM 659: Marketing Planning
• MGM 651: Consumer Behavior
• MGS 659: Web Analytics and Optimization Techniques for E-Commerce
• MGS 653: Social Network Analytics
• MGS 616: Predictive Analytics
• MGQ 603: Prescriptive Analytics