Course Descriptions - Summer/Fall 2024

An introduction to managerial decisions in the marketing area and approaches to making these decisions. Among the topics considered are the institutional framework of retail and industrial markets; buyer behavior; and product line, promotion, pricing, and distribution decisions and strategies. Impact and relevance of electronic markets are also considered. This class will be delivered in the new Hybrid delivery format.

An analysis of how the business sector relates to the principal forces operating in the legal, political and social environment. Particular attention is given to constraints and freedoms offered under common, corporate and regulation. Also examined are contemporary problems in corporate governance, such as business and professional standards, code of ethics and corporate social responsibility.

The aim of this course is to provide the analytic techniques and tools to help develop an understanding of how competitive advantage can be created and sustained. This is an integrative course that examines the firm as a whole and adopts the perspective of the general manager. It draws together and builds on ideas from courses in functional areas such as marketing, finance and operations. There is extensive use of cases. Specific topics covered include analyzing industries, analyzing firm resources and capabilities, understanding organization structure and management systems, developing competitive strategies and understanding competitive behavior, determining the scope of the firm, developing corporate strategies, managing the multibusiness firm, and understanding corporate governance mechanisms.

Prerequisites: MGA 604, MGF 631 and MGM 625.