Analytics Concentration
In today’s business environment, companies are awash in a sea of data. How do you make sense of it?
Analyzing data using modern technology, sophisticated statistical tools and good old-fashioned storytelling helps firms make smart business decisions. The MBA analytics concentration provides foundational quantitative and analytical skills paired with application in specific management areas.
Be Career Ready
- Gain in-depth knowledge to model and solve complex business problems
- Model the managerial decision-making process through advanced Excel techniques
- Acquire career-defining statistical skills using industry-leading applications, specifically SAS, R and Python
- Apply marketing analytics to consumer behavior data for smarter decision-making
- Develop the skills needed to perform risk analysis and strategic investment management
- Understand how analytics solve the problems of a complicated health care delivery system
- Become a technology data analytics leader by learning database management and decision support systems
- Learn the importance of data stewardship through data management methodologies
Analytics is a secondary concentration and should be taken with such functional concentrations as finance, marketing, health care or operations and supply chain management.
Curriculum
To review course descriptions on UB HUB's public access site:
- Click on the course schedule button.
- Click on the browse course catalog button.
- In the search field, enter a specific course name and number (e.g., MGM 625) or search for courses using a generic term (e.g., marketing).
