Marketing Management Concentration
Go beyond creating campaigns and buying ad space. Savvy marketers need to produce results in an ultra-competitive, data-driven and global environment.
To deliver the skills you need to become a marketing leader and senior-level manager, you'll focus on foundational concepts enhanced with strong methods and digital skills for an unbeatable combination employers want.
Be Career Ready
- Master the principles of customer lifetime value to attract, acquire and retain consumers
- Apply complex price-setting models and methodologies to compete in the marketplace
- Define and refine consumer profiles and persona development for maximum marketing impact
- Gain skills to create successful products by understanding the intricacies of the product development lifecycle
- Understand consumer experience mapping and omnichannel management for effective integrated marketing
- Build a strong digital marketing skill set to track, measure and optimize the positioning, visibility and effectiveness of your brand
Curriculum
Review course descriptions in the Graduate Catalog.
UB Marketing Club
Learn from and engage with industry experts, visit marketing organizations, and participate in research and data collection projects.
