Marketing Management Concentration
Go beyond creating campaigns and buying ad space. Savvy marketers need to produce results in an ultra-competitive, data-driven and global environment.
To deliver the skills you need to become a marketing leader and senior-level manager, you'll focus on foundational concepts enhanced with strong methods and digital skills for an unbeatable combination employers want.
Be Career Ready
- Master the principles of customer lifetime value to attract, acquire and retain consumers
- Apply complex price-setting models and methodologies to compete in the marketplace
- Define and refine consumer profiles and persona development for maximum marketing impact
- Gain skills to create successful products by understanding the intricacies of the product development lifecycle
- Understand consumer experience mapping and omnichannel management for effective integrated marketing
- Build a strong digital marketing skill set to track, measure and optimize the positioning, visibility and effectiveness of your brand
Curriculum
To review course descriptions on UB HUB's public access site:
- Click on the course schedule button.
- Click on the browse course catalog button.
- In the search field, enter a specific course name and number (e.g., MGM 625) or search for courses using a generic term (e.g., marketing).
UB Marketing Club
Learn from and engage with industry experts, visit marketing organizations, and participate in research and data collection projects.
