Analytics Focus Area
In today’s business environment, companies are awash in a sea of data. How do you make sense of it?
Analyzing data using modern technology, sophisticated statistical tools and good old-fashioned storytelling helps firms make smart business decisions. The MBA analytics focus area provides foundational quantitative and analytical skills paired with application in specific management areas.
Be Career Ready
- Gain in-depth knowledge to model and solve complex business problems
- Model the managerial decision-making process through advanced Excel techniques
- Acquire career-defining statistical skills using industry-leading applications, specifically SAS, R and Python
- Apply marketing analytics to consumer behavior data for smarter decision-making
- Develop the skills needed to perform risk analysis and strategic investment management
- Understand how analytics solve the problems of a complicated health care delivery system
- Become a technology data analytics leader by learning database management and decision support systems
- Learn the importance of data stewardship through data management methodologies
Analytics is a secondary focus area and should be taken with such functional focus areas as finance, marketing, health care or operations and supply chain management.
Curriculum (15 credits)
Availability varies by semester.
- MGF 637 Financial Modeling (3 credits)
- MGF 696 Portfolio Theory and Strategy (3 credits)
- MGG 633 Model Managerial Process (3 credits) *
- MGM 653 Digital Marketing Analytics (3 credits)
- MGM 675 Marketing Analytics for Data-Driven Decision-Making (3 credits)
- MGO 619 Business Forecasting (3 credits)
- MGO 636 Supply Chain Analytics (3 credits)
- MGQ 610 Sports Analytics (3 credits)
- MGS 613 Database Management Systems (3 credits) *
- MGS 616 Predictive Analytics (3 credits) *
- MGS 653 Social Network Analytics (3 credits)
- MGS 657 Cloud Data Warehousing and Data Engineering (3 credits)
- MGS 670 Health Care Analytics (3 credits)
* A highly recommended course; however, any combination of courses from the list for a given focus area will satisfy the requirement.
Review course descriptions in the Graduate Catalog.
