Analytics Focus Area
In today’s business environment, companies are awash in a sea of data. How do you make sense of it?
Analyzing data using modern technology, sophisticated statistical tools and good old-fashioned storytelling helps firms make smart business decisions. The MBA analytics focus area provides foundational quantitative and analytical skills paired with application in specific management areas.
Be Career Ready
- Gain in-depth knowledge to model and solve complex business problems
- Model the managerial decision-making process through advanced Excel techniques
- Acquire career-defining statistical skills using industry-leading applications, specifically SAS, R and Python
- Apply marketing analytics to consumer behavior data for smarter decision-making
- Develop the skills needed to perform risk analysis and strategic investment management
- Understand how analytics solve the problems of a complicated health care delivery system
- Become a technology data analytics leader by learning database management and decision support systems
- Learn the importance of data stewardship through data management methodologies
Analytics is a secondary focus area and should be taken with such functional focus areas as finance, marketing, health care or operations and supply chain management.
Curriculum (15 credits)
Required Courses (9 credits)
Availability varies by semester.
Electives (6 credits)
Choose 2 electives below. Availability varies by semester.
- MGF 637 Financial Modeling (3 credits)
- MGF 696 Portfolio Theory and Strategy (3 credits)
- MGO 619 Business Forecasting (3 credits)
- MGO 636 Supply Chain Analytics (3 credits)
- MGM 653 Digital Marketing Analytics (3 credits)
- MGM 675 Marketing Analytics for Data-Driven Decision-Making (3 credits)
- MGQ 610 Sports Analytics (3 credits)
- MGS 653 Social Network Analytics (3 credits)
- MGS 657 Cloud Data Warehousing and Data Engineering (3 credits)
- MGS 670 Health Care Analytics (3 credits)
Review course descriptions in the Graduate Catalog.
