Marketing Focus
Marketing is essential to an organization’s success, helping them connect with people, tell their stories and stand out in a competitive world.
Knowing how to market your organization’s products or services impacts the entire company's success. The MS in Management marketing focus provides you with the foundational skills to needed to understand and analyze real-world marketing challenges.
Be Career Ready
- Deepen your knowledge of retailing, product design, advertising and promotions.
- Learn how to analyze, monitor and drive consumer interest in your organization’s products.
- Connect marketing principles and strategies with real world methods.
- Through hands-on experience, learn how to manage the research and development process, drive market share gains, develop branding campaigns, and map those strategic priorities to the budget.
- Develop a high-level understanding of the skills required for a successful career in marketing.
Curriculum
REQUIRED COURSES
Availability varies by semester.
Review course descriptions in the Graduate Catalog.
