As a PhD student in marketing you will research such issues as factors affecting profitability, improving decision making and consumer behavior. This program provides you training with in the behavioral and quantitative domains.
See the curriculum below to guide you through the program with the support of your faculty advisor.
An introduction to managerial decisions in the marketing area and approaches to making these decisions. Among the topics considered are the institutional framework of retail and industrial markets; buyer behavior; and product line, promotion, pricing, and distribution decisions and strategies. Impact and relevance of electronic markets are also considered.
Credits: 3
Semesters offered: Fall 2023 | Spring 2024 | Summer 2023
Fall 2023 (08/28/2023 - 10/18/2023)
| Reg. Num. | Section | Type | Topic | Days | Time | Location | Instructor |
| 23319 | MAO1 | LEC | UNKWN | Remote | Lindsey, Charles Daniel |
Spring 2024 (01/22/2024 - 03/08/2024)
| Reg. Num. | Section | Type | Topic | Days | Time | Location | Instructor |
| 22883 | MAO1 | LEC | UNKWN | Remote | Lindsey, Charles Daniel |
Summer 2023 (06/03/2023 - 06/28/2023)
| Reg. Num. | Section | Type | Topic | Days | Time | Location | Instructor |
| 12041 | SAT | LEC | S | 9 a.m. - 12:10 p.m. | Remote | Lindsey, Charles Daniel | |
| 10240 | TUE | LEC | T | 6:30 - 9:40 p.m. | Remote | Lindsey, Charles Daniel |
MGM 625 or equivalent
• ECON 712 Econometrics: Time Series Analysis
• ECON 713 Advanced Econometric Methods I or ECON 714 Advanced Econometric Methods II
• MGM 700 Research Design
• MGM 795/796 Special Topics/Seminar in Marketing
• ECON 721 Industrial Organization I or ECON 722 Industrial Organization II
• MGM 795/796 Special Topics/Seminar in Marketing
• STA 567 Bayesian Statistics
• MGM 600-level MBA marketing class
-OR-
Methods and functions of research in marketing management. Attention given to problems of conceptualization, implementation, and evaluation of research designs and to techniques of analysis of research data.
Credits: 3
Semesters offered: Spring 2024
Spring 2024 (01/24/2024 - 05/07/2024)
| Reg. Num. | Section | Type | Topic | Days | Time | Location | Instructor |
| 11124 | S1M | LEC | TR | 5 - 6:20 p.m. | Jacobs 214 | Goswami, Indranil |
Typically four of the following:
An introduction to managerial decisions in the marketing area and approaches to making these decisions. Among the topics considered are the institutional framework of retail and industrial markets; buyer behavior; and product line, promotion, pricing, and distribution decisions and strategies. Impact and relevance of electronic markets are also considered.
Credits: 3
Semesters offered: Fall 2023 | Spring 2024 | Summer 2023
Fall 2023 (08/28/2023 - 10/18/2023)
| Reg. Num. | Section | Type | Topic | Days | Time | Location | Instructor |
| 23319 | MAO1 | LEC | UNKWN | Remote | Lindsey, Charles Daniel |
Spring 2024 (01/22/2024 - 03/08/2024)
| Reg. Num. | Section | Type | Topic | Days | Time | Location | Instructor |
| 22883 | MAO1 | LEC | UNKWN | Remote | Lindsey, Charles Daniel |
Summer 2023 (06/03/2023 - 06/28/2023)
| Reg. Num. | Section | Type | Topic | Days | Time | Location | Instructor |
| 12041 | SAT | LEC | S | 9 a.m. - 12:10 p.m. | Remote | Lindsey, Charles Daniel | |
| 10240 | TUE | LEC | T | 6:30 - 9:40 p.m. | Remote | Lindsey, Charles Daniel |
• MGM 625 or equivalent
• PSY 821 Topical Seminar
• PSY 708 Field Research
• MGM 795/796 Special Topics/Seminar in Marketing
• PSY 725 Attitude Structure, Function, and Change
• MGM 795/796 Special Topics/Seminar in Marketing
• MGM 600-level MBA marketing class
-OR-
Methods and functions of research in marketing management. Attention given to problems of conceptualization, implementation, and evaluation of research designs and to techniques of analysis of research data.
Credits: 3
Semesters offered: Spring 2024
Spring 2024 (01/24/2024 - 05/07/2024)
| Reg. Num. | Section | Type | Topic | Days | Time | Location | Instructor |
| 11124 | S1M | LEC | TR | 5 - 6:20 p.m. | Jacobs 214 | Goswami, Indranil |
Your required research paper must be completed by the end of the first semester of your third year of study. It is hoped, although not required, that this paper will result into a dissertation topic and/or a co-authored paper that can be submitted to a leading marketing or business journal.
All students must successfully pass the comprehensive examination in marketing. You are expected to take the exam at the end of your second year.
The following courses satisfy the core requirements in statistics (two courses), economics (two courses), and research methodology (one course {the other methodology course requirement is satisfied by MGM 667}), as well as the requirements for an external focus area in economics (a grade point average of 3.0 is required in external focus area courses).
• ECON 611 Mathematics for Economists I
• ECON 612 Mathematics for Economists II
• ECON 613 Introduction to Econometric Theory
• ECON 665 Microeconomic Theory I
Plus two courses from the following:
• ECON 614 Econometric Theory II
• ECON 666 Microeconomic Theory I
• ECON 712 Econometrics: Time Series Analysis
• ECON 713 Advanced Econometric Methods I
• ECON 714 Advanced Econometric Methods II
• ECON 721 Industrial Organization I
• ECON 722 Industrial Organization II
An external area of focus in social psychology consists of satisfactory completion (grade of "B" or better) of Psychology 680: Advanced Social Psychology and two courses from among those listed below.
PSY 610 Theoretical Approaches to Personality
PSY 616 Social Motivation
PSY 686 Small Group Processes
PSY 687 Theories and Strategies of Social Change
PSY 720 Social Influence Processes and Interpersonal Perception
PSY 725 Attitude Structure, Function, and Change
PSY 735 Psychology of Social Interaction
PSY 740 Theory and Research on Achievement Behaviors
PSY 761 Psychology of Social Conflict
PSY 765 Organizational Behavior
PSY 821 Topical Seminar
A external area of focus in cognitive psychology consists of Psychology 639: Cognitive Processes and two courses from the following list. However, only one of the courses marked with an asterisk may be selected.
PSY 627 Perception
PSY 635 Artificial Intelligence
PSY 642 Psycholinguistics
PSY 645 Perceptual and Cognitive Development*
PSY 718 Memory and Cognitive Development*
PSY 728 Memory
PSY 747 Language Development*
If you are a doctoral student outside of the School of Management who is interested in obtaining an external area of focus in Marketing, you should consult with your academic advisor. Course requirements are:
Beyond a basic graduate course in marketing (MGM 625 or equivalent), you should take:
MGM 651 Consumer Behavior
MGM 663 Seminars in Marketing or 795 or 796
MGM 667 Marketing Research
Students should also take a minimum of one additional graduate course in marketing, subject to departmental approval. This may come from the following list: MGM 647, MGM 656, MGM 657, MGM 659.
A comprehensive exam is also required.
