Marketing

As a PhD student in marketing you will research such issues as factors affecting profitability, improving decision making and consumer behavior. This program provides you training with in the behavioral and quantitative domains.  

See the curriculum below to guide you through the program with the support of your faculty advisor.

Quantitative Track

First Year Second Year Third and Fourth Years

Fall Semester

 • ECON 611 Mathematics for Economists I
 • ECON 613 Introduction to Econometric Theory
 • ECON 665 Microeconomic Theory I

Spring Semester

 • ECON 614 Econometric Theory II
 • ECON 612 Mathematics for Economists II or ECON 666 Microeconomic Theory II

By the end of the first year, you will be expected to present a paper outlining your current progress in an area of research and how you might contribute in the future.

Contact Us

Admissions
150 Jacobs Management Center
Buffalo, NY 14260-4000
Tel:  716-645-3204
Contact Admissions

Student Services
203 Alfiero Center
Buffalo, NY 14260-4000
Tel:  716-645-3200
mgtgsrv@buffalo.edu

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Behavioral Track

First Year Second Year Third and Fourth Years

Fall Semester

 • PSY 680 Advanced Social Psychology
 • CEP 523 Statistical Inference or SOC 607 Statistical Methods in Sociology
 • MGM 795/796 Special Topics/Seminar in Marketing
 • MGM 700 Research Design

Spring Semester

 • MGM 667 Marketing Research (or other MBA-level course)
 • PSY 704 Research Methods in Psychology
 • SOC 606 Research Methods in Sociology or CEP 509 Education and Psychological Seminar
 • MGM 795/796 Special Topics/Seminar in Marketing

By the end of the first year, you will be expected to present a paper outlining your current progress in an area of research and how you might contribute in the future.

External Areas of Focus for Management Students

External Areas of Focus for Non-Management Students