Marketing

2017-2018

As a PhD student in marketing you will research such issues as factors affecting profitability, improving decision making and consumer behavior. This program provides you training with in the behavioral and quantitative domains.  

See the curriculum below to guide you through the program with the support of your faculty advisor.

Quantitative Track

First Year Second Year Third and Fourth Years

Fall Semester

MGM 625 or equivalent
 • ECON 712 Econometrics: Time Series Analysis
 • ECON 713 Advanced Econometric Methods I or ECON 714 Advanced Econometric Methods II
 • MGM 700 Research Design
 • MGM 795/796 Special Topics/Seminar in Marketing

Spring Semester

 • ECON 721 Industrial Organization I or ECON 722 Industrial Organization II
 • MGM 795/796 Special Topics/Seminar in Marketing
 • STA 567 Bayesian Statistics
 • MGM 600-level MBA marketing class
    -OR-

Contact Us

Admissions
150 Jacobs Management Center
Buffalo, NY 14260-4000
Tel:  716-645-3204
Contact Admissions

Student Services
203 Alfiero Center
Buffalo, NY 14260-4000
Tel:  716-645-3200
mgtgsrv@buffalo.edu

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Behavioral Track

First Year Second Year Third and Fourth Years

Fall Semester

Typically four of the following:

 • MGM 625 or equivalent
 • PSY 821 Topical Seminar
 • PSY 708 Field Research
 • MGM 795/796 Special Topics/Seminar in Marketing

Spring Semester

 • PSY 725 Attitude Structure, Function, and Change
 • MGM 795/796 Special Topics/Seminar in Marketing
 • MGM 600-level MBA marketing class
    -OR-

Second-Year Paper

Your required research paper must be completed by the end of the first semester of your third year of study. It is hoped, although not required, that this paper will result into a dissertation topic and/or a co-authored paper that can be submitted to a leading marketing or business journal.

Comprehensive Examination

All students must successfully pass the comprehensive examination in marketing. You are expected to take the exam at the end of your second year.