Arm yourself with a high-demand skill set—the ability to analyze, manipulate and draw inferences from large data sets.
This rising discipline requires practitioners with know-how that cuts across core business disciplines and well-developed critical thinking and communication skills, which are deeply informed by context.
The data analytics concentration must be coupled with a primary concentration within the business administration major. The primary concentrations are:
You receive both the theoretical and practical knowledge essential to applying advanced business data analytics methods and models to a diverse set of business topics and challenges across these functional concentrations in our program.
Data analytics is a limited, competitive enrollment program available only to business administration majors by application at the end of spring of the junior year. In addition to strong performance through junior year, especially in quantitative courses (minimum grades of B in MGQ 201, MGQ 301 and MGS 351), you must be a business administration major with a declared primary concentration in entrepreneurship, financial analysis, human resources management, management information systems, marketing, or operations and supply chain management.
Application Deadline: June 7
For full curricular plan and course descriptions, refer to the undergraduate catalog.
Your degree requirements are determined by the year you begin as a matriculated student at UB. There are sometimes slight curricular adjustments from year to year. Therefore, you should always refer to your academic advisement report located in your HUB student center for your specific degree requirements in consultation with your academic advisor.