Prepare for a career in sales or marketing as you learn about creating and overseeing marketing programs, including consumer behavior, digital marketing, brand management and other topics.
Through the marketing concentration, you’ll gain the theoretical and applied background to evaluate, design and oversee marketing plans and become qualified for positions in sales, marketing research or marketing management.
For full curricular plan and course descriptions, refer to the undergraduate catalog.
Your degree requirements are determined by the year you begin as a matriculated student at UB. There are sometimes slight curricular adjustments from year to year. Therefore, you should always refer to your academic advisement report located in your HUB student center for your specific degree requirements in consultation with your academic advisor.