University at Buffalo (UB)
The State University
of New York
School of Management
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Marketing Minor

close up on man hand using tab pad on laptop to working about futuristic of social media marketing icon for internet network technology and business concept.

Marketing is at the heart of every organization and every industry.

Why Choose This Minor?

  • Gain a strong foundation in key marketing disciplines, including consumer behavior, branding, digital marketing, market research, retailing and marketing analytics.
  • Develop the analytical and strategic thinking skills you need to interpret and solve real-world business challenges.
  • Strengthen your communication and creativity through projects that involve developing marketing campaigns and brand strategies.
  • Build a global perspective by learning how organizations engage diverse consumer groups and compete in domestic and international markets.
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Admissions
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Admissions

To apply to the management minor program, you must be a matriculating UB student in good academic standing who has completed at least 30 credit hours with a minimum UB GPA of 2.0. All majors, except for business administration, are eligible to apply to the marketing minor. Business administration students are eligible to pursue the marketing concentration instead of the minor.

If you meet these requirements, submit the Major/Minor Change Request Form. You will receive an email with your admission decision.

Required Courses

  • To obtain a minor in marketing, you must earn a total of 23 credits of required courses and electives.
  • For a full list of requirements and course descriptions, refer to the undergraduate catalog.