Retail Marketing in a High-Tech World

Mini shopping cart in front of laptop.

May 2, 2025
University at Buffalo, Student Union
North Campus, Amherst, NY

Conference Contact

Center for Marketing Analysis
mgt-mktconf@buffalo.edu

Conference Recap

More than 85 professionals from over 25 organizations and universities attended the Retail Marketing in a High-Tech World conference, hosted by the School of Management’s Center for Marketing Analysis. The event featured leading scholars and industry experts who explored the latest advancements in digital retail, consumer analytics, and AI-powered marketing. Sessions focused on how technology is transforming the customer journey and reshaping the retail landscape. Attendees gained actionable insights on navigating today’s rapidly evolving marketing environment with data-driven strategies and innovation.

Photo Gallery

Conference Agenda

Keynote Presentations

John Persons.

Current Challenges and the Future of Grocery Retail Industry
John Persons, CEO, Northeast Grocery Inc.

James Sinclair.

How is Technology Influencing Retail Shopping? 
James Sinclair, Associate Partner, Bain & Co

Jeff Inman.

State of Academic Knowledge and Importance of Collaboration with Industry for Retailing Research 
Jeff Inman, Albert Wesley Frey Professor of Marketing, University of Pittsburgh

Panel Discussions

Sponsors