Retail Marketing in a High-Tech World

Mini shopping cart in front of laptop.

The Retail Marketing in a High-tech World conference, hosted by the UB School of Management’s Center for Marketing Analysis and the Marketing Department, is a premier regional event for academics, business owners and industry professionals.

Conference Information

May 2, 2025
8 a.m. - 6 p.m.
University at Buffalo, Student Union, North Campus, Amherst, NY

Conference Contact

Center for Marketing Analysis
mgt-mktconf@buffalo.edu

This day-long conference offers an opportunity to dive deep into market trends, share best practices and explore innovative marketing solutions that are specific to the needs and challenges faced by professionals today in the fast-paced technology-enabled world.

The digital age has changed the way we communicate, as well as the way we shop for products and services. Retailers are increasing technology investments to meet and stay ahead of the evolving customer demands. Technology has become an integral part of doing business, both inside and outside the stores.

The retail sector, as defined by the U.S. Census Bureau, includes a wide range of goods, from grocery and apparel to automotive and electronics. In recent years, annual U.S. retail sales have accounted for approximately 20-30% of the country's total economic activity, approximately $6 trillion to $7 trillion. This includes both in-store and online sales, with e-commerce making up about 15% of retail sales (a figure that has been steadily growing). This proportion underscores the retail sector’s importance to the overall economy, as it directly reflects consumer spending, which is a primary driver of U.S. economic growth.

Conference Schedule

7:30–8 a.m.

Registration and Breakfast

8–8:10 a.m.

Opening Remarks

8:10–8:50 a.m.

Keynote Presentation: Current Challenges and the Future of Grocery Retail Industry
John Persons, CEO, Northeast Grocery Inc.

8:50–9:30 a.m.

Keynote Presentation: How is Technology Influencing Retail Shopping? 
James Sinclair, Associate Partner, Bain & Co

9:30–10 a.m.

Keynote Presentation: State of Academic Knowledge and Importance of Collaboration with Industry for Retailing Research 
Jeff Inman, Albert Wesley Frey Professor of Marketing, University of Pittsburgh

10–10:15 a.m.

Break

10:15–11 a.m.

Panel Discussion 1: State of Artificial Intelligence and Machine Learning in Retail 

Panelist 1: Scott Kessler, Executive Vice President, Chief Information Officer, North East Services

Panelist 2: Vikas Mehta, Chief Operating Officer, ACV Auctions

Panelist 3: M&T Bank Representative

Moderated by Kirthi Kalyanam, L.J. Skaggs Distinguished Professor Executive Director, Retail Management Institute Santa Clara University

11–11:45 a.m.

Panel Discussion 2: Social Media, Commerce Marketing & Retail Media 

Panelist 1: Matt Krueger, Senior Vice President of Digital Commerce, Analytics & Technology, East Point Sports

Panelist 2: Diane Colgan, Senior Vice President, Marketing, Northeast Grocery

Panelist 3: Erica Lipke, Associate Manager, Social Media, Rich Product’s

Moderated by Joseph Frick, Vice President of Business Development, Retail Media/G-Comm

11:45 a.m.–12:30 p.m.

Panel Discussion 3: Importance of Personalization and Experiential Retail 

Panelist 1: Erinn Steffen, Executive Vice President, Agency Operations, Mower Agency

Panelist 2: Donna Genesky, Vice President of Retail, Delaware North

Moderated by John Hennessey, President and Founder, Hennessy Advisory

12:30–1:30 p.m.

Lunch

1:30–2 p.m.

Story Telling from Digital Receipt Panel 
Christine Boule, Client Insights Consultant, Circana 

2–2:30 p.m.

Retail Analytics Applications with SAS

2:30–3 p.m.

Neuro-Marketing Tools & Applications
M. Kim Saxton, Clinical Professor of Marketing, University at Buffalo School of Management

3–3:15 p.m.

Break

3:15–3:45 p.m.

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy 
Sai Chand Chintala, Marketing PhD Student, Cornell University

3:45–4:15 p.m.

Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior 
Kristopher Keller, Assistant Professor of Marketing, University of North Carolina at Chapel Hill

4:15–4:45 p.m.

How Used Cars Change the Power Dynamics Between Manufacturers and Dealers: A Structural Model of Automobile Demand and Supply
Sivaramakrishnan Siddarth, Department Chair, Marketing, USC Marshall School of Business

4:45–5:15 p.m.

Best Practices for Academic & Practitioners Collaboration 
Jens Nordfalt, Professor in Retailing, University of Bath

5:15–5:45 p.m.

AI and Data Science:The Key to Smarter Business Decisions and Market Leadership
Hemant Sangwan, Professor of Marketing, Seneca Polytechnic

5:45–8 p.m.

Networking Reception

Speakers

The conference will have several keynote speeches from accomplished practitioners and academics. There will be round table discussions on such topics as the current and future state of artificial intelligence and machine learning in retail; personalization and experiential retail; and social media and commerce marketing

Keynotes

John Persons.

John Persons, EMBA ’00
CEO, Northeast Grocery

Jeff Inman.

Jeff Inman
Albert Wesley, Frey Professor of Marketing, University of Pittsburgh

James Sinclair.

James Sinclair
Associate Partner, Bain & Company

Speakers

Christine Boule.

Christine Boule
Client Insights Consultant, Circana

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Sai Chand Chintala
Cornell University Marketing PhD Candidate

Diane Colgan.

Diane Colgan
Senior Vice President, Marketing, Northeast Grocery

Joe Frick.

Joe Frick
Vice President of Business Development, Retail Media/G-Comm

Donna Genesky.

Donna Genesky
Vice President of Retail, Delaware North

John Hennessey.

John Hennessey
President and Founder, Hennessy Advisory

Kirthi.

Kirthi Kalyanam
L.J. Skaggs Distinguished Professor Executive Director, Retail Management Institute Santa Clara University

Kessler.

Kristopher Keller
Assistant Professor of Marketing, University of North Carolina at Chapel Hill

Kessler.

Scott Kessler
Executive Vice President, Chief Information Officer (CIO), Northeast Shared Services

Matt Krueger.

Matt Krueger 
Senior Vice President of Digital Commerce, Analytics & Technology, East Point Sports

Erica Lipke.

Erica Lipke
Associate Manager, Social Media, Rich Product’s

Vikas Mehta.

Vikas Mehta
Chief Operating Officer, ACV Auctions

Jens Nordfalt.

Jens Nordfält 
Professor of Retailing, University of Bath

Kim Saxton.

Kim Saxton
Clinical Professor of Marketing, University at Buffalo School of Management

Hemant Sangwan.

Hemant Sangwan
Professor of Marketing, Seneca Polytechnic

Sivaramakrishnan Siddarth.

Sivaramakrishnan Siddarth
Department Chair, Marketing, USC Marshall School of Business

Erinn Steffen.

Erinn Steffen
Executive Vice President, Agency Operations, Mower Agency

Registration

$200 includes meals, presentations and networking reception.

Accommodations and Travel

The nearest airport to the University at Buffalo is the Buffalo Niagara International Airport (BUF), located eight miles from campus, followed by the Niagara Falls International Airport (IAG), located 14 miles from campus. Uber, Lyft or taxi services are the best way to get to and from the airport.