The Department of Marketing in the UB School of Management focuses on marketing research, product and brand management, retail and sales force management, consumer behavior, advertising and promotion.

Bachelor of Science in Business Administration, Concentration in Marketing
The undergraduate curriculum is distinguished by its honors program in marketing, which helps interested students learn and achieve standards of excellence in the marketing field.

MBA with Marketing
MBA students can customize their academic programs by choosing the marketing management option. This option provides students with concepts, tools and techniques needed for analysis, planning, implementation and control of marketing programs.

  • Functional Areas
    Potential areas of responsibility and breakdown of tasks presented under various functional areas of marketing.
  • Sample Description
    Sample basic description for a marketing internship.