School of Management Co-Sponsors Conference in India

By Jacqueline Molik Ghosen

BUFFALO, N.Y. -- The UB School of Management is reaching around the globe to co-sponsor the International Conference in Marketing, held January 12-14 at the Indian Institute of Management/Lucknow (IIML) in Noida, India.

Arun Jain, Samuel P. Capen Professor of Marketing Research in the School of Management, is one of the primary organizers of the conference and serves as co-chair.

Guided by the theme, “Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead,” the conference will focus on the emerging market economies (EMEs) of Brazil, Russia, India, China and South Africa.

“Because EMEs differ radically from mature economies, they raise new strategic questions that traditional marketing frameworks do not answer,” Jain said. “The aim of the conference is to bring together a distinguished panel of academicians, marketing experts and thought leaders from across the world to debate and discuss the research issues of marketing in EMEs.”

More than 900 authors submitted papers for the conference, with 174 papers from 21 countries accepted for presentation and 18 accepted for poster presentation. The three-day conference will feature 14 tracks and nine inclusive sessions.

Proceedings of the conference will be published by Prentice Hall, with Jain serving as co-editor. In addition, nine journals are slated to publish elected papers from the conference.

The UB School of Management is recognized for its emphasis on real-world learning, community and economic impact, and the global perspective of its faculty, students and alumni. The school has been ranked by Bloomberg Businessweek, the Financial Times, Forbes, U.S. News & World Report and The Wall Street Journal for the quality of its programs and the return on investment it provides its graduates. For more information about the UB School of Management, visit mgt.buffalo.edu.

The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system and its largest and most comprehensive campus. UB’s more than 28,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs. Founded in 1846, the University at Buffalo is a member of the Association of American Universities.