School of Management Student Honored for Dissertation Proposal

By Jacqueline Molik Ghosen

BUFFALO, N.Y. -- A doctoral student from the University at Buffalo School of Management received a $3,000 prize in a national competition for marketing dissertation proposals.

Satheeshkumar Seenivasan was one of two honorable mentions in the 2010 Alden G. Clayton Doctoral Dissertation Proposal Competition sponsored by the Marketing Science Institute (MSI).

Seenivasan’s dissertation proposal, “Creating and Seeking Value in Supermarkets: Three Essays,” was one of only three proposals honored out of a nationwide field of 76 entries.

Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.

In addition to the cash prize, Seenivasan is invited to attend MSI’s spring trustees meeting, where his work will be acknowledged along with top-prize winner Kelly B. Herd of the University of Colorado and fellow honorable mention winner Hyunwoo Lim of the University of Toronto.

“The MSI dissertation proposal competition is arguably the most prestigious and global in scope for marketing PhD students,” says Debabrata Talukdar, professor of marketing in the School of Management and Seenivasan’s dissertation advisor. “This honor is a great reflection on the UB School of Management’s reputation as a premier research school.”

The UB School of Management is recognized for its emphasis on real-world learning, community and economic impact, and the global perspective of its faculty, students and alumni. The school has been ranked by Bloomberg Businessweek, the Financial Times, Forbes, U.S. News & World Report and The Wall Street Journal for the quality of its programs and the return on investment it provides its graduates. For more information about the UB School of Management, visit mgt.buffalo.edu.

The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system and its largest and most comprehensive campus. UB’s more than 28,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs. Founded in 1846, the University at Buffalo is a member of the Association of American Universities.