Kao, Lin awarded for paper on brand equity in electronic banking

Release Date: September 24, 2013 This content is archived.


BUFFALO, N.Y. -- A doctoral candidate and a professor from the University at Buffalo School of Management have been tapped by the Decision Sciences Institute (DSI) to receive the Best Interdisciplinary Paper Award for the paper, “Managing Brand Equity in E-Banking: A Simultaneous Equation System Approach.”

Ta-Wei (Daniel) Kao, doctoral candidate, and Winston Lin, professor of operations management and strategy, along with paper co-author Hsin-Hsin Chang of National Cheng Kung University in Taiwan, will receive the award during the President’s Luncheon at the DSI annual meeting Nov. 19 in Baltimore.

The DSI is a professional organization of academicians and practitioners interested in the application of quantitative and behavioral methods to the problems of society.

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The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system that is its largest and most comprehensive campus. UB’s more than 28,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs. Founded in 1846, the University at Buffalo is a member of the Association of American Universities.

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