Today, it's more important than ever to stand out. Learn ways to tell your personal story and communicate your brand to peers, supervisors, potential employers and business contacts.

• Failure: friend or foe to your personal brand? You decide. by Gwen Appelbaum
  
• Free 15-day personal branding assessment, 360 Reach
• Dan Schawbel, author of Branding for Gen Y, personal branding blog
• Catherine Kaputa, author, provides insight into personal branding
• Online ID Calculator: Is your online identity helping you build your career? Use this free resource to find out
• The Brand Called You by Tom Peters. This classic 1997 magazine article began the personal branding conversation
• Take Control of Your Personal Branding by Live Career

• The Start-up of You by Reid Hoffman and Ben Casnocha
• Career Distinction by William Arruda
• Me 2.0: 4 Steps to Building Your Future by Dan Schawbel
• You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success by Catherine Kaputa
• The Brand You: Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters
• Career Warfare: 10 Rules for Building Your Successful Brand on the Business Battlefield by David F. D'Alessandro