Marketing

PhD in Management student discussing her research at the PhD Showcase poster presentation.

Combine social science disciplines with advanced quantitative methodology to conduct market research and teach future practitioners and scholars.

Make important discoveries about the relationships between organizations and consumers, consumer behavior and marketing theories, strategies and tactics. 

Choose a track to focus and enhance your PhD program:

  • Quantitative Track: Apply microeconomics, econometric theory, advanced statistics and other advanced mathematical model and data analysis to advanced marketing research. 
  • Behavioral Track: Examine the psychology and social aspects of consumer behavior and its impact on marketing.  

World-Class Research

Work with faculty who are ranked among the most productive researchers by the Academy of Management Journal, as well as by top scholarly journals within their discipline. Our faculty:

  • Are globally connected and have active research programs throughout Europe, Asia and North America
  • Are regularly cited in such international media outlets as the Associated Press, Wall Street Journal, Forbes, Washington Post, NPR, Bloomberg Business, Al Jazeera and Nasdaq
  • Collaborate with regional, national and international business leaders
  • Help you connect across disciplines throughout UB and with visiting scholars to gain exposure to a wide range of research paradigms
  • Guide you in the exploration of high-impact research, positioning you for publication in leading academic journals
  • Publish in and serve on editorial boards for leading academic journals

Research Focus Areas

  • Brand management
  • Consumer behavior
  • Cross-cultural differences
  • Customer relationship management
  • E-commerce channel management
  • Environmental and sustainable product development
  • Platform and tied-good markets
  • Product development and usage
  • Social status and mobility
  • Structural modeling
  • Vertical relationships and spatial competition
  • Web and statistical analytics

Contact Us

Marketing Department
School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000

Tel:  716-645-3261
Fax: 716-645-3499

To speak to a faculty member directly, contact Arun Lakshmanan, PhD, associate professor of marketing and chair, PhD Program.

Take an In-Depth Look at our Program