University at Buffalo (UB)
The State University
of New York
School of Management
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Curriculum

Typical course sequences for the quantitative and behavioral tracks are below. While this curriculum is indicative in nature, the program of studies is flexible to accommodate changes based on individual research interests. 

Quantitative Track

Fall Semester

  • MGM 769SEM Marketing Topics
  • ECON 611 Mathematics for Economists I
  • ECON 613 Introduction to Econometric Theory
  • ECON 665 Microeconomic Theory I

Spring Semester

  • MGM 667LEC Marketing Research
  • MGM 796SEM Marketing Topics
  • ECON 614 Econometric Theory II
  • ECON 612 Mathematics for Economists II or ECON 666 Microeconomic Theory II

By the end of the first year, you will be expected to present a paper outlining your current progress in an area of research and how you might contribute in the future.

Fall Semester

  • MGM 625LEC Marketing Management
  • MGM 625 or equivalent
  • ECON 712 Econometrics: Time Series Analysis
  • ECON 713 Advanced Econometric Methods I or ECON 714 Advanced Econometric Methods II
  • MGM 700 Research Design
  • MGM 795/796 Special Topics/Seminar in Marketing

Spring Semester

  • ECON 721 Industrial Organization I or ECON 722 Industrial Organization II
  • MGM 795/796 Special Topics/Seminar in Marketing
  • STA 567 Bayesian Statistics
  • MGM 600-level MBA marketing class or MGM 667LEC Marketing Research

MGM 795/796 Marketing Seminars. Based on your interests, your are expected to continue to take the marketing seminar classes that are offered.

Behavioral Track

Fall Semester

  • PSY 680 Advanced Social Psychology
  • CEP 523 Statistical Inference or SOC 607 Statistical Methods in Sociology
  • MGM 795/796 Special Topics/Seminar in Marketing
  • MGM 700 Research Design

Spring Semester

  • MGM 667LEC Marketing Research
  • MGM 667 Marketing Research (or other MBA-level course)
  • PSY 704 Research Methods in Psychology
  • SOC 606 Research Methods in Sociology or CEP 509 Education and Psychological Seminar
  • MGM 795/796 Special Topics/Seminar in Marketing

By the end of the first year, you will be expected to present a paper outlining your current progress in an area of research and how you might contribute in the future.

Fall Semester

Typically four of the following:

  • MGM 625LEC Marketing Management
  • MGM 625 or equivalent
  • PSY 821 Topical Seminar
  • PSY 708 Field Research
  • MGM 795/796 Special Topics/Seminar in Marketing

Spring Semester

  • PSY 725 Attitude Structure, Function, and Change
  • MGM 795/796 Special Topics/Seminar in Marketing
  • MGM 600-level MBA marketing class or MGM 667LEC Marketing Research

Second-Year Paper

Your required research paper must be completed by the end of the first semester of your third year of study. It is hoped, although not required, that this paper will result into a dissertation topic and/or a co-authored paper that can be submitted to a leading marketing or business journal.

Comprehensive Examination

All students must successfully pass the comprehensive examination in marketing. You are expected to take the exam at the end of your second year.

MGM 795/796 Marketing Seminars. Based on your interests, your are expected to continue to take the marketing seminar classes that are offered.

Additional PhD Program Requirements

Refer to the PhD Handbook for complete information on:

  • PhD core requirements
  • First-year paper
  • Second-year paper
  • Qualifying exams
  • Teaching skills
  • Responsible conduct of research training requirement
  • Application to candidacy

Contact Us

Apply
Inquire

Marketing Department
School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000

Tel:  716-645-3261
Fax: 716-645-3499

To speak to a faculty member directly, contact Charles Lindsey, associate professor of marketing.

Research Resources

Our department houses a rich longitudinal database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. It is available to all PhD students for research purposes and has provided source material for several successful dissertations.