Curriculum

Typical course sequences for the quantitative and behavioral tracks are below. While this curriculum is indicative in nature, the program of studies is flexible to accommodate changes based on individual research interests. 

Quantitative Track

First Year Second Year Third and Fourth Years

Fall Semester

 • ECON 611 Mathematics for Economists I
 • ECON 613 Introduction to Econometric Theory
 • ECON 665 Microeconomic Theory I

Spring Semester

 • ECON 614 Econometric Theory II
 • ECON 612 Mathematics for Economists II or ECON 666 Microeconomic Theory II

By the end of the first year, you will be expected to present a paper outlining your current progress in an area of research and how you might contribute in the future.

Behavioral Track

First Year Second Year Third and Fourth Years

Fall Semester

 • PSY 680 Advanced Social Psychology
 • CEP 523 Statistical Inference or SOC 607 Statistical Methods in Sociology
 • MGM 795/796 Special Topics/Seminar in Marketing
 • MGM 700 Research Design

Spring Semester

 • MGM 667 Marketing Research (or other MBA-level course)
 • PSY 704 Research Methods in Psychology
 • SOC 606 Research Methods in Sociology or CEP 509 Education and Psychological Seminar
 • MGM 795/796 Special Topics/Seminar in Marketing

By the end of the first year, you will be expected to present a paper outlining your current progress in an area of research and how you might contribute in the future.

Contact Us

Marketing Department
School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000

Tel:  716-645-3261
Fax: 716-645-3499

To speak to a faculty member directly, contact Arun Lakshmanan, PhD, associate professor of marketing and chair, PhD Program.

Research Resources

Our department houses a rich longitudinal database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. It is available to all PhD students for research purposes and has provided source material for several successful dissertations.

External Areas of Focus for Management Students

External Areas of Focus for Non-Management Students

Additional PhD Program Requirements