Curriculum

Typical course sequences for the quantitative and behavioral tracks are below. While this curriculum is indicative in nature, the program of studies is flexible to accommodate changes based on individual research interests. 

Quantitative Track

First Year Second Year Third and Fourth Years

Fall Semester

MGM 625 or equivalent
 • ECON 712 Econometrics: Time Series Analysis
 • ECON 713 Advanced Econometric Methods I or ECON 714 Advanced Econometric Methods II
 • MGM 700 Research Design
 • MGM 795/796 Special Topics/Seminar in Marketing

Spring Semester

 • ECON 721 Industrial Organization I or ECON 722 Industrial Organization II
 • MGM 795/796 Special Topics/Seminar in Marketing
 • STA 567 Bayesian Statistics
 • MGM 600-level MBA marketing class
    -OR-

Behavioral Track

First Year Second Year Third and Fourth Years

Fall Semester

Typically four of the following:

 • MGM 625 or equivalent
 • PSY 821 Topical Seminar
 • PSY 708 Field Research
 • MGM 795/796 Special Topics/Seminar in Marketing

Spring Semester

 • PSY 725 Attitude Structure, Function, and Change
 • MGM 795/796 Special Topics/Seminar in Marketing
 • MGM 600-level MBA marketing class
    -OR-

Second-Year Paper

Your required research paper must be completed by the end of the first semester of your third year of study. It is hoped, although not required, that this paper will result into a dissertation topic and/or a co-authored paper that can be submitted to a leading marketing or business journal.

Comprehensive Examination

All students must successfully pass the comprehensive examination in marketing. You are expected to take the exam at the end of your second year.

Contact Us

Marketing Department
School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000

Tel:  716-645-3261
Fax: 716-645-3499

To speak to a faculty member directly, contact Indranil Goswami, PhD, assistant professor of marketing.

Research Resources

Our department houses a rich longitudinal database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. It is available to all PhD students for research purposes and has provided source material for several successful dissertations.

External Areas of Focus for Management Students

External Areas of Focus for Non-Management Students

Additional PhD Program Requirements