Curriculum

Typical course sequences for the quantitative and behavioral tracks are below. While this curriculum is indicative in nature, the program of studies is flexible to accommodate changes based on individual research interests. 

Quantitative Track

First Year Second Year Third and Fourth Years

MGM 795/796 Marketing Seminars. Based on your interests, your are expected to continue to take the marketing seminar classes that are offered.

Behavioral Track

First Year Second Year Third and Fourth Years

MGM 795/796 Marketing Seminars. Based on your interests, your are expected to continue to take the marketing seminar classes that are offered.

Contact Us

Marketing Department
School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000

Tel:  716-645-3261
Fax: 716-645-3499

To speak to a faculty member directly, contact Charles Lindsey, associate professor of marketing.

Research Resources

Our department houses a rich longitudinal database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. It is available to all PhD students for research purposes and has provided source material for several successful dissertations.

External Areas of Focus for Management Students

External Areas of Focus for Non-Management Students

Additional PhD Program Requirements