The Future of Marketing
A Conference on Emerging Trends and Innovations
Academics and industry professionals gained valuable insights from marketing thought leaders from leading academic institutions, including a keynote address by CU Boulder Distinguished Professor John Lynch.
The University at Buffalo, New York’s flagship and a member of the Association of American Universities, is consistently recognized as one of the world’s most exceptional, most affordable universities. The UB School of Management, now in its 100th year, is known for its emphasis on real-world learning, community and economic impact, and the global perspective of its faculty, students and alumni.
Conference Information
May 3, 2024
University at Buffalo School of Management
Buffalo Room, Level 1, Capen Hall
| Time | Event |
|---|---|
| 9-9:40 a.m. | Breakfast |
| 9:40-10:20 a.m. | Presentation 1 The Human Appreciation Effect: The Impact of Evaluation Mode on Consumer Evaluations of Human and AI-generated Content |
| 10:20-10:30 a.m. | Break |
| 10:30-11:10 a.m. | Presentation 2 When Others’ Experiential Consumption Motives Become My Own: Exploring Motivation Contagion on Social Media |
| 11:10-11:20 a.m. | Break |
| 11:20 a.m.-Noon | Presentation 3 Product release strategies for user onboarding: application to online education |
| Noon-1 p.m. | Lunch |
| 1-2 p.m. | Keynote address Inside Baseball: How Our Stereotypes of “Good Theory” Undermine Perceived Relevance of Marketing Scholarship |
| 2-2:10 p.m. | Refreshment break |
| 2:10-2:50 p.m. | Presentation 4 Underpinnings of Vaccine Hesitancy |
| 2:50-3 p.m. | Break |
| 3-3:40 p.m. | Presentation 5 Received! The Effect of Acknowledgment on Customer Participation in the Circular Economy |
| 3:40-3:50 p.m. | Closing remarks |
Keynote
John G. Lynch Jr.
CU Distinguished Professor
Senior Associate Dean for Faculty and Research
Leeds School of Business, University of Colorado Boulder
