Effective Uses of AI in Marketing
March 27, 2026
University at Buffalo Center for the Arts, North Campus, Amherst, NY
The Effective Uses of AI in Marketing conference is an opportunity for business owners, industry professionals and academics to learn from those deploying AI to improve marketing effectiveness and efficiency. The event is hosted by the University at Buffalo School of Management’s Center for Marketing Analysis and Marketing Department.
During this daylong conference, you will be exposed to best practices, market trends and real-world lessons from those deploying AI-enabled marketing capabilities. The content is designed to better inform you on your AI for marketing journey and help you expand your network.
Presentations and panel discussions will feature accomplished practitioners and academics. Topics will include the impact of artificial intelligence on personalization, the role of data analytics in successful AI deployments and AI trends, and use cases in marketing.
A full list of speakers and schedule will be forthcoming.
Registration is free for all attendees.
The nearest airport to the University at Buffalo is the Buffalo Niagara International Airport (BUF), located 8 miles from campus, followed by the Niagara Falls International Airport (IAG), located 14 miles from campus. Uber, Lyft or taxi services are the best way to get to and from the airport.
Discounted hotel rooms will be available at the DoubleTree Amherst from March 25-27. A link to book rooms will be forthcoming.