Dinesh Gauri

Melvin H. Baker Professor of American Enterprise
Marketing

  • Director – Center of Relationship Marketing

Education

PhD, School of Management, University at Buffalo
MA, University at Buffalo
MS, Indian Institute of Technology, New Delhi, India

Teaching

  • Retailing and omnichannel commerce marketing
  • Principles of marketing
  • Brand management
  • Salesforce management
  • Marketing strategy

Research

  • Retail promotions
  • Store performance
  • Shopper and commerce marketing
  • Pricing
  • Social media marketing
  • Revenue management

Publications

Dinesh K. Gauri, Abhijit Biswas, Abhijit Guha and Subhash Jha (2024), “Smaller, More Precise Discounts Could Increase Your Sales,” Harvard Business Review (June 2024)

Manoj Thomas, Yu Ma and Dinesh K. Gauri (2024), “Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households,” Journal of Marketing Research, 61(1), 49-69

Abhijit Guha, Subhash Jha, Abhijit Biswas and Dinesh K. Gauri (2024), “Can rounding up price discounts lead to reduced sales?”, Journal of Consumer Psychology, 34(2), 343-350

Brian Ratchford, Dinesh K. Gauri, Rupinder Jindal and Aidin Namin (2023) “Innovations in Retail Delivery: Current Trends and Future Directions,” Journal of Retailing, 99, 547-562

Dhruv Grewal, Els Breugelmans, Dinesh K. Gauri and Katrijn Gielens (2023), “Re-imagining the Physical Store,” Journal of Retailing, 99, 481-486

Alireza Golmohammadi, Taha Havakhor, Rajiv Sabherwal, Dinesh K. Gauri (2023) “Do Early Words from New Ventures Predict Fundraising? A Comparative View of Social Media Narratives”, 47(2), MIS Quarterly, 611-638.

Dinesh K. Gauri, Rajagopal Raghunathan and Wangshuai Wang (2022), “When Consumers Feel Less Powerful, They Seek More Variety,” Harvard Business Review (October 2022)

Navid Bahmani, Amit Bhatnagar and Dinesh K. Gauri, “Hey Alexa, what features of voice software should my company invest in developing?,” Harvard Business Review (September 2022)

Alireza Golmohammadi, Taha Havakhor, Dinesh K. Gauri and Johann Joseph Comprix (April, 2021) “Why You Shouldn’t Engage with Customer Complaints on Twitter,” Harvard Business Review.

Alireza Golmohammadi, Taha Havakhor, Dinesh K. Gauri and Johann Joseph Comprix (2021), “Complaint Publicization in Social Media,” Journal of Marketing, 85(6), 1-23

Mingyu Joo, Dinesh K. Gauri and Kenneth C. Wilbur (2020), “Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry,” Management Science, 66(11), 5362-5388.

Editorial Appointments

Co-Editor

  • Journal of Retailing Special Issue on “Reimagining the Physical Store”
  • Journal of Retailing Special Issue on “Re-Strategizing Retailing in a Technology Based Era”
  • Journal of Business Research Special Issue on “Retailing and Emerging Technologies”

Associate Editor

  • Journal of Business Research
  • Journal of Retailing (Guest editor)

Editorial Board Member

  • Journal of Marketing
  • Journal of Academy of Marketing Science
  • Journal of Retailing
  • Journal of Business Research  

Awards, Grants and Honors

  • Recognized as a Top Retail Expert by RETHINK RETAIL, 2024
  • Co-chair, AMA Retail and Pricing SIG, 2023-25
  • AMA Retail and Pricing SIG 's Best Mentoring Award, 2023
  • Keynote Speaker on Future of Retailing, 2023 American Collegiate Retailing Association (ACRA) Conference
  • Outstanding Reviewer, Journal of Retailing, 2021
  • Chair of Retailing Thought Leadership Conference, Walton College, 2019
  • Walton College Excellence in Research Award, 2018-19
  • Ranked third in the world in retailing journal influence index from 2009-15
  • Whitman Teaching Innovation Award, Syracuse University, 2012.

Affiliations

  • Institute for Operations Research and the Management Sciences (INFORMS)
  • American Marketing Association
  • Retailing and Pricing Special Interest Group