Gain the knowledge to analyze, develop, implement and manage marketing programs.

Through hands-on projects, discussions, lectures and presentations by industry leaders, our students learn retail and sales force management, consumer behavior, advertising, promotion and marketing research.

Concentration and Degree Options

  • All undergraduates take “Principles of Marketing” as part of the core curriculum, but you can dive deeper by selecting the marketing concentration, which prepares you for a career in sales, marketing research or marketing management.
  • For MBA students, the marketing management concentration delivers the concepts, tools and techniques you need to successfully research, plan and carry out marketing strategies in any organization, while also providing a wide enough perspective for any managerial position.
  • As a Management PhD majoring in marketing, you will collaborate with leading researchers and acquire the skills needed to publish in top journals and become a marketing scholar.