Center for Marketing Analysis
Advancing the disciplinary core of marketing science through research and collaborating with companies to develop marketing solutions and provide innovative learning experiences.
The University at Buffalo School of Management’s Center for Marketing Analysis focuses on developing strategic partnerships with companies and collaborating with them to solve their business challenges. The center also designs and delivers innovative training programs to prepare students for the era of big data analytics, and applies the latest artificial intelligence and machine learning methods to marketing problems.
The center is one of the school’s key resources for transformative education, cutting-edge thought leadership and meaningful engagement. We partner with organizations in Buffalo Niagara and around the world to help you find solutions to your unique marketing challenges and to sharpen your skills in this fast-changing field, the Center for Marketing Analysis is here to help you succeed.
Choose from a suite of services that drive growth and innovation:
Leverage the power of data science to enhance your expertise with custom programs for organizations and individuals.
Education is our core function at the Center for Marketing Analysis. From foundational learning to advanced applications, our programs ensure you and your organization are prepared to thrive in the AI age and explore the additional possibilities afforded by various advanced marketing science technologies:
- Data science courses and seminars – Learn how data science and related technologies are defining the landscape of marketing
- Executive education programs – Harness the power of marketing analytics to drive your organization's strategic vision
- Support for research – Tap into the center’s resources and expert guidance for data-driven marketing research projects, whether you are a student or a professional
Collaborate with our dynamic team of students to tackle your marketing challenges. Whether it's optimizing campaigns, analyzing consumer behavior or uncovering hidden opportunities in your data, our students are ready to assist. Are you challenged with low customer engagement, underperforming campaigns or something else? Our students are equipped to tackle real-world problems, using data-driven strategies while bringing a fresh perspective to your organization.
Gain a competitive edge with innovative marketing insights and tools that can elevate your strategy. Our resources can help you uncover trends, develop actionable insights and create visually compelling dashboards to drive better decision-making. Contact us to learn more.
Whether you’re exploring advanced analytics or rethinking your omnichannel strategy, our team can help. Work with renowned academics and industry experts to solve your marketing challenges or collaborate on grant-funded projects. Contact us to learn more and get started.
Stay informed and inspired through our events and workshops. From expert panels to new research, our programs are designed to keep you ahead in the evolving field of marketing analytics. Check back often to learn about upcoming events and opportunities to network with peers and thought leaders.
Using state-of-the art tools and methods, our faculty are leading scholars in the fields of marketing research and consumer behavior research who publish in top tier journals and present at premier conferences on these topics. Working with the business community, we collaborate to apply our expertise to develop solutions to today’s pressing challenges. We emphasize the following research areas:
- Cherry picking and loss leader strategies in retailing
- Measuring the efficiency of promotions
- Computing the return on investment for various advertising tactics
- Retail productivity measurement
- Digital marketing trends in retailing
- Improving customer retention and loyalty
- Dynamic pricing strategy
- E-commerce and omnichannel strategy
- Shopper/commerce marketing mix modeling
- Experiential retail marketing
