Wreetabrata (Wreeto) Kar

Assistant Professor
Marketing

Education

PhD, Simon Business School, University of Rochester
MS, Simon Business School, University of Rochester
BEng, Manipal Institute of Technology, MAHE, Manipal, India

Vita

Teaching (Prior or Current)

  • Marketing management
  • Marketing analytics

Research

  • Marketing interventions
  • Digital platforms
  • Relationship marketing

Selected Publications

Ellickson, Paul B., Wreetabrata Kar, and James C. Reeder III (2023). “Estimating marketing component effects: Double machine learning from targeted digital promotions.” Marketing Science 42, no. 4 (2023): 704-728.

Mukhopadhyay, Sabyasachi, Wreetabrata Kar, and Gourab Mukherjee (2023). “Estimating promotion effects in email marketing using a large-scale cross-classified Bayesian joint model for nested imbalanced data.” The Annals of Applied Statistics 17, no. 1 (2023): 476-497. 

Professional Affiliations

  • Beta Gamma Sigma
  • American Marketing Association
  • Association for Computing Machinery
  • INFORMS