Indranil Goswami

Associate Professor


PhD, University of Chicago
MBA, University of Chicago
Post Graduate Diploma in Management, MICA, Ahmedabad, India
BEng, National Institute of Technology, Durgapur, India


  • Marketing research


  • Pro-social behavior
  • Motivation and self-control
  • Choice architecture
  • Judgment and decision-making

Selected Publications

Goswami, I., & Urminsky O. (2020), No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising. Forthcoming at Marketing Science

Goswami, I., & Urminsky O. (2020), Don’t Fear the Meter: How Longer Time Limits Bias Managers to Prefer Hiring with Flat Fee Compensation. Forthcoming at Organizational Behavior and Human Decision Processes

Goswami, I., & Urminsky O. (2020), More Time, More Work: How Time Limits Bias Estimates of Task Scope and Project Duration. Forthcoming at JDM Online

Goswami, I., & Urminsky, O. (2017). The dynamic effect of incentives on postreward task engagement. Journal of Experimental Psychology: General, 146(1), 1.

Goswami, I., & Urminsky, O. (2016). When Should the Ask Be a Nudge? The Effect of Default Amounts on Charitable Donations. Journal of Marketing Research, 53(5), 829-846.

Hahn, P. R., Goswami, I., & Mela, C. F. (2015). A Bayesian hierarchical model for inferring player strategy types in a number guessing game. The Annals of Applied Statistics, 9(3), 1459-1483.

Awards, Grants and Honors

  • AMA Sheth Consortium Fellow, Northwestern University, 2014
  • Albert Haring Symposium Fellow, Indiana University, 2013
  • Kilts Center for Marketing Doctoral Fellow, University of Chicago, 2015
  • Katherine Dusak Miller PhD Fellow, University of Chicago, 2014
  • Wesley C. Pickard PhD Fellow, University Chicago, 2013
  • MICA Gold Medal, Highest GPA, Ahmedabad (India), 2009
  • Co-inventor of US Patent 7720867: Natural-Language Based Query Construction Using Purpose-Driven Templates, Oracle Corporation, 2004
  • Governor's Gold Medal, First in First Class, B.E. Computer Sc. & Engg, Durgapur (India), 2001

Professional Affiliations

  • Association for Consumer Research
  • Society for Consumer Psychology
  • Society for Judgment and Decision-Making

Industry Experience

  • Senior Research Analyst, Nielsen Marketing Research, Mumbai, India
  • Senior Applications Engineer, Oracle India Development Center, Bangalore, India