Shaoyin (Sherry) Du

Assistant Professor
Marketing

Education

PhD, University of Rochester
MS, University of Rochester
MA, University of Mississippi
BBA, Fudan University, China

Vita

Teaching (Prior or Current)

  • Digital Marketing

Research

  • Quantitative marketing
  • Digital marketing and consumer choices
  • Online advertising and privacy concerns
  • Causal inference with machine learning

Publications

Johnson, G. A., Shriver, S. K., & Du, S. (2020). “Consumer privacy choice in online advertising: Who opts out and at what cost to industry?.” Marketing Science, 39(1), 33-51.

Young, A. T., & Du, S. (2009). “Did leaving the gold standard tame the business cycle? Evidence from NBER reference dates and real GNP.” Southern Economic Journal, 76(2), 310-327.

Awards, Grants and Honors

  • ISMS Early Career Scholars Camp, Duke University, 2023
  • John D.C. Little Award (“Consumer Privacy Choice in Online Advertising”), 2020
  • ISMS Doctoral Consortium Fellow, University of Southern California, 2017

Affiliations

  • American Marketing Association (AMA)
  • Informs Society for Marketing Science (ISMS)
  • Marketing Science Institute (MSI)