Charles Lindsey

Associate Professor
Marketing

Education

PhD, Kelley School of Business, Indiana University
MB, Kelley School of Business, Indiana University
MBA, Cook School of Business, St. Louis University
BS, Cook School of Business, St. Louis University

Teaching (Prior or Current)

  • Statistical Analytics
  • Digital Marketing Analytics
  • Website Analytics
  • Marketing Management
  • International Marketing (immersive travel component)
  • Marketing Strategy (simulation)
  • Marketing Research
  • Consumer Behavior
  • Product Design

Research

Lindsey has published academic articles in the Journal of Consumer Research, Journal of Marketing, Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology: Applied, and Journal of Advertising.

Lindsey also has written for Fortune Magazine and been quoted in major media outlets, including the Wall Street Journal, Forbes, NPR Marketplace, New York Times, The Washington Post, Bloomberg, USA Today, Money, ESPN, CBS News, NBC News, and E-commerce Times.

Current topics of interest include artificial intelligence and marketing, customer relationship management, e-commerce and web analytics, channel management (and integration with traditional in-store channels), online signals and social media ripple effects, web and statistical (business) analytics, consumer spending and product selection, advertising, customer relationship management, and brand loyalty.

Selected Awards and Recognition

  • SUNY Online Ambassador, State University of New York Regents (2024)
  • Philip B. Wels Outstanding Service Award Recipient, University at Buffalo (2022)
  • Dean’s Faculty Fellow. School of Management, University at Buffalo (fall 2016-2022)
  • Visibility and Impact Award (Media Placements). School of Management, University at Buffalo (2016-2017; 2017-2018; 2018-2019)
  • Young Scholar. Marketing Science Institute (2013)
  • State University of New York Chancellor's Award for Teaching (2012)
  • Exceptional Scholar-Young Investigator Award. University at Buffalo (2011)
  • Dean's Fellowship. School of Management, University at Buffalo (2009; 2010)
  • Ralph Day Award. Kelley School of Business, Indiana University (2006)
  • Albert Haring Fellow. Kelley School of Business, Indiana University (2006)

Selected (Paid) Corporate Consulting/Training

  • Rich Products. Buffalo, N.Y. (2024)
  • Center for Executive Leadership (multiple firms). Buffalo, N.Y. (2024)
  • Seneca Gaming Corp. Niagara Falls, N.Y. (2024)
  • Moog. Buffalo, N.Y. (2023)
  • Seneca Gaming Corporation. Niagara Falls, N.Y. (2023)
  • Eric Mower and Associates. Buffalo, N.Y. (2019)
  • M&T Bank. Buffalo, N.Y. (2019)
  • Health Now. Buffalo, N.Y. (2017)
  • Center for Executive Leadership (multiple firms). Buffalo, N.Y. (2017)
  • First Source. Buffalo, N.Y. (2015)
  • Eric Mower and Associates. Buffalo, N.Y., and Sarasota, Fla. (2012; 2013)
  • GEICO. Buffalo, N.Y. (2011)
  • Unifrax LLC. Niagara Falls, N.Y. (2010)
  • TOPS Supermarkets. Williamsville, N.Y. (2007; 2009)
  • Kelley Executive Partners (multiple firms). Bloomington, Ind. (2005, 2006)
  • Ingersoll-Rand. Carmel, Ind. (2005)

Industry Experience

Lindsey has held accounting, marketing-related, research and management positions in the private sector. Large firms represented include Subsidiary of Harrisons and Crosfield (formerly Division of Pfizer), Boatman's Bancshares (now part of Bank of America), Division of Tri-Con Global (now Yum Brands) and GTE.

Contact Information

Charles D. Lindsey.

Charles D. Lindsey
Associate Professor
Marketing
School of Management
University at Buffalo
215E Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-3359
Fax: 716-645-3499
clindsey@buffalo.edu

Research Websites

Google Scholar