Charles D. Lindsey

Associate Professor

  • Faculty Director, Online and Professional MBA Programs
  • Chair, Teaching Effectiveness Committee


PhD, Kelley School of Business, Indiana University
MB, Kelley School of Business, Indiana University
MBA, Cook School of Business, St. Louis University
BS, Cook School of Business, St. Louis University

Teaching (Prior or Current)

  • Statistical Analytics
  • Digital Marketing Analytics
  • Website Analytics
  • Marketing Management
  • International Marketing (immersive travel component)
  • Marketing Strategy (simulation)
  • Consumer Behavior


Lindsey has published academic articles in the Journal of Consumer Research, Journal of Marketing, Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology: Applied, and Journal of Advertising.

Lindsey also has written for Fortune Magazine and been quoted in major media outlets, including the Wall Street Journal, Forbes, NPR Marketplace, The Washington Post, Bloomberg, USA Today, NBC News and E-commerce Times.

Current topics of interest include customer relationship management, e-commerce channel management (and integration with traditional in-store channels), web and statistical (business) analytics, consumer spending and product selection, advertising, and brand loyalty.

Selected Publications

Lindsey, Charles (April 2017), “United Is Already Blowing a Chance to Save Its Reputation,” Fortune.

“The Psychology of Innovation,” (Summer 2016). Curator: Stacy Wood. Journal of Consumer Research Curation Series. Reprint of “Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency,” (Lakshmanan, Lindsey, and H. Shanker Krishnan, Journal of Consumer Research, 2010).

Kumar, Anand, Ali Besharat, Charles Lindsey, and H. Shanker Krishnan (August 2014), “Contextual and Competitive Interference,” Journal of Advertising.

Mathur, Prayga, Shailendra Jain, Meng-Hua Hsieh, Charles Lindsey, and Durairaj Maheswaran (November 2013), “The Influence of Implicit Theories and Message Frame on the Persuasiveness of Disease Prevention and Detection Advocacies,” Organizational Behavior and Human Decision Processes.

Note: the above reflects recent activity (post-tenure).

Selected Awards and Recognition

  • Dean’s Faculty Fellow. School of Management, University at Buffalo (fall 2016-present)
  • Visibility and Impact Award (Media Placements). School of Management, University at Buffalo (2016-2017; 2017-2018; 2018-2019)
  • Young Scholar. Marketing Science Institute (2013)
  • State University of New York Chancellor's Award for Teaching (2012)
  • Exceptional Scholar-Young Investigator Award. University at Buffalo (2011)
  • Dean's Fellowship. School of Management, University at Buffalo (2009; 2010)
  • Ralph Day Award. Kelley School of Business, Indiana University (2006)
  • Albert Haring Fellow. Kelley School of Business, Indiana University (2006)

Selected Presentations

  • Rotman School of Management. University of Toronto (2013)
  • Ivey Business School. University of Western Ontario (2009)
  • Kelley School of Business. Indiana University (2008)
  • Tuck School of Business. Dartmouth University (2007)
  • McDonough School of Business. Georgetown University (2006)
  • Miami Business School. University of Miami (2006)
  • Moore School of Business. University of South Carolina (2006)

Selected (Paid) Corporate Consulting/Training

  • M&T Bank. Buffalo, N.Y. (2019)
  • Health Now. Buffalo, N.Y. (2017)
  • Center for Executive Leadership (multiple firms). Buffalo, N.Y. (2017)
  • First Source. Buffalo, N.Y. (2015)
  • Eric Mower and Associates. Buffalo, N.Y., and Sarasota, Fla. (2012; 2013).
  • GEICO. Buffalo, N.Y. (2011)
  • Unifrax LLC. Niagara Falls, N.Y. (2010)
  • TOPS Supermarkets. Williamsville, N.Y. (2007; 2009)
  • Kelley Executive Partners (multiple firms). Bloomington, Ind. (2005, 2006)
  • Ingersoll-Rand. Carmel, Ind. (2005)

Industry Experience

Lindsey has held accounting, marketing-related, research and management positions in the private sector. Large firms represented include Subsidiary of Harrisons and Crosfield (formerly Division of Pfizer), Boatman's Bancshares (now part of Bank of America), Division Tri-Con Global (now Yum Brands) and GTE.