Clinical Assistant Professor of Entrepreneurship
University at Buffalo School of Management
Emerging entrepreneurship, business incubation, economic development (particularly technology-based), startups as economic drivers, startup business plans/business models, customer discovery, social entrepreneurship
Murdock’s expertise lies at the intersection of entrepreneurship and economic development. In addition to his faculty role, he leads UB’s Western New York Incubator Network and Reimagine Entrepreneurship Workforce Center initiatives, which focus on developing new entrepreneurs in the local economy. Murdock also serves as general manager of the Western New York Incubator Network. He has been quoted in Fortune and other media.