Aditya Vedantam

Assistant Professor
Operations Management and Strategy Department


PhD, Krannert School of Management, Purdue University
MEng, University of Michigan, Ann Arbor
BTech/MTech, Indian Institute of Technology, Madras, India


  • Supply Chain Management
  • Sustainable Operations
  • Operations Management

Research Interests

Vedantam studies the environmental impact of firm operations such as sustainable procurement, green product design and reverse logistics.

His current research studies the drivers of recycled content claims in the building insulation industry and the effect of environmentally preferable purchasing in stimulating demand for recycled content products. He is involved with the Critical Materials Institute in developing economic models to study capacity expansion in the wind turbine industry in the presence of critical material research and development. Recently, he has also been working with a company in the IT asset disposition industry to identify opportunities to reuse and refurbish used electronic products. 

Working Papers

Aditya Vedantam, Ananth Iyer, and Paul Lacourbe, “An Analysis of Recycled Content Claims under Demand Benefit and Supply Uncertainty”

Aditya Vedantam, Ananth Iyer, “Coordinated Investment in Clean Energy Technologies under Critical Material R&D”

Aditya Vedantam, Ananth Iyer, “Reuse or Recycle: Contracting under Condition Uncertainty” 

Technical Reports

Diwakar Gupta, Aditya Vedantam, Justin Azadivar, “Optimal Contract Mechanism Design for Performance-Based Contracts”, Center for Transportation Studies, Minnesota Local Road Research Board 

Awards, Grants and Honors

  • Operations Management Scholar Award, Krannert Graduate School of Management, Purdue University, 2013
  • Krannert Certificate for Distinguished Teaching, Purdue University, 2012
  • Ross Fellowship, Purdue University, 2010
  • Purdue Sustainable Electronics IGERT (Integrative Graduate Education and Research Traineeship) Associate (2012 - 2015)
  • Ford Motor Company Scholarship, University of Michigan, Ann Arbor, 2009
  • Tauber Institute of Global Operations Fellow, University of Michigan, Ann Arbor, 2009

Professional Affiliations

  • Institute for Operations Research and the Management Sciences (INFORMS)
  • Manufacturing and Service Operations Management Society (MSOM)
  • Production and Operations Management Society (POMS)
  • Decision Sciences Institute (DSI)

Industry Experience

Vedantam has worked in the global supply division at W.W. Grainger, a Fortune 500 company, where he built financial models to improve Grainger’s logistics and distribution network. Previously, he has also worked in the FMCG sector in India where, in a product development role, he worked with R&D, manufacturing, supply chain and marketing divisions to launch a new brand of personal care products.