Assistant Professor of Marketing
University at Buffalo School of Management
Social status and mobility; socially responsible consumption; products that promote animal welfare; consumer behavior
Sunyee Yoon studies how perceptions of economic inequality or hardship affect consumer behavior, including impulsive spending and luxury consumption. Her research also explores what motivates consumers to choose or avoid animal welfare products (goods typically used in supply chains that promote the welfare of animals, such as cruelty-free cosmetics, pasture-raised chicken and vegan food).
Yoon can respond to interview requests in English and Korean.