Melvin H. Baker Professor of Marketing
University at Buffalo School of Management
Retail strategy, promotions, pricing, advertising ROI, digital marketing, customer loyalty, e-commerce and omnichannel strategy, experiential retail marketing and store performance.
Dinesh Gauri is an expert in multiple aspects of retail strategy, pricing, digital marketing and customer loyalty. Among other topics, Gauri can discuss digital marketing trends in retailing, dynamic pricing, pricing errors and accuracy, return on investment for various advertising tactics, measuring retail productivity, improving customer retention, shopper/commerce marketing mix modeling and experiential retail marketing.
Dinesh Gauri, PhD
Melvin H. Baker Professor of Marketing
University at Buffalo School of Management