Assistant Professor of Marketing
University at Buffalo School of Management
Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer behavior
An expert on judgment and decision-making, Indranil Goswami studies consumer motivation and decision-making biases, as well as how the way choices are presented affects people’s decisions (called “choice architecture”). Specifically, he has investigated strategies to increase motivation for charitable giving, including suggested donation levels, and whether rewards lead to long-term behavior changes.
Goswami can respond to interview requests in English, Hindi and Bengali.