Indranil Goswami

Associate Professor of Marketing
University at Buffalo School of Management

AREAS OF EXPERTISE:

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer behavior

An expert on judgment and decision-making, Indranil Goswami studies consumer motiva­tion and decision-making biases, as well as how the way choices are presented affects people’s decisions (called “choice architecture”). Specifically, he has investigated strategies to increase motivation for charitable giving, including sug­gested donation levels, and whether rewards lead to long-term behavior changes.

LANGUAGES:

Goswami can respond to interview requests in English, Hindi and Bengali.

CONTACT:

Indranil Goswami, PhD
Associate Professor of Marketing
University at Buffalo School of Management