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716-645-2833
mgt-pr@buffalo.edu

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M. Kim Saxton

Clinical Professor of Marketing
University at Buffalo School of Management

AREAS OF EXPERTISE:

Marketing; entrepreneurship; segmenting; advertising; vaccine receptivity and decision-making about vaccine acceptance. 

Charles Lindsey.

M. Kim Saxton’s teaching covers digital marketing, marketing analytics, marketing strategy and advertising and promotion. Her research explores segmenting, advertising, startups and entrepreneurship, and vaccine receptivity and decision-making. Saxton can discuss branding, marketing effectiveness, digital marketing, healthcare marketing, marketing for startups, marketing strategy and persuasive advertising.

CONTACT:

M. Kim Saxton, PhD
Clinical Professor of Marketing
University at Buffalo School of Management

  • Media on deadline can reach M. Kim Saxton most quickly through Jackie Ghosen in the School of Management’s Marketing and Communications Office at 716-645-2833 or mgt-pr@buffalo.edu. If you are not a member of the media, contact information is available on the school’s directory.
  • M. Kim Saxton's website