Through the marketing concentration, you'll gain the theoretical and applied background to evaluate, design and oversee marketing plans and become qualified for positions in sales, marketing research or marketing management.
Academic performance in the first and second year courses is the main criterion for admission to the upper division in the School of Management. In the first two years, you will complete the university writing requirements, general education courses and seven prerequisite courses for the major.
If you're not ready for calculus, you should take precalculus before attempting MTH 131.
The first semester you enrolled at UB (not in the management major) determines which curriculum plan to select below. This is also referred to as your catalog year.
| First semester | Second semester |
|---|---|
| ECO 181 Introduction to Macroeconomics (prerequisite to business major) | ECO 182 Introduction to Microeconomics (prerequisite to business major) |
| MTH 131 Mathematical Analysis for Business (prerequisite to business major) | PSY 101 Introduction to Psychology (prerequisite to business major) |
| ENG 101 Writing I | ENG 201 Advanced Writing II |
| UGC 111 World Civilization I | UGC 112 World Civilization II |
| Free elective (AACSB - 3 units) |
| First semester | Second semester |
|---|---|
| MGA 201 Introduction to Financial Accounting (prerequisite to business major) | MGA 202 Introduction to Management Accounting (prerequisite to business major) |
| MGQ 201 Introduction to Statistics for Analytics (prerequisite to business major) | Arts general education course |
| Natural Science | Natural Science (with lab) |
| UGC 211 American Pluralism | Free elective (AACSB - 3 units) |
| Free elective (AACSB - 1 unit) | Free elective (AACSB - 3 units) |
After you successfully complete the first and second year curriculum at the minimum admission standards and gain formal admission to the major, the following requirements remain:
| First semester | Second semester |
|---|---|
| MGM 301 Principles of Marketing** | MGB 301 Organizational Behavior and Administration** |
| MGI 301 Human Resources Management** | MGG 300 Career Strategies, Planning and Management (fall or spring, 2 unit)** |
| MGO 302 Production and Operations** | MGS 351 Introduction to Management Information Systems** |
| MGF 301 Corporation Finance** | MGQ 301 Statistical Decisions in Management** |
| Free elective (AACSB - 3 units) | Free elective (3 units) |
| First semester | Second semester |
|---|---|
| MGT 401 Public Policy, Law and Management** | MGO 403 Fundamentals of Strategic Management (fall or spring)** |
| MGE 302 Applied Economics** | Marketing Concentration elective (required MKT concentration course) |
| MGM 403 Marketing Research (required MKT concentration course, fall or spring) | Free elective (internship recommended) |
| Marketing concentration elective (required MKT concentration course) | Free elective (3 units) |
| Free elective (3 units) | Free elective (3 units) |
**Required MG core courses
Marketing Electives
Choose two from: MGM 402, 404, 405, 406, 409, 420 or 483
| First semester | Second semester |
|---|---|
| ECO 181 Introduction to Macroeconomics (prerequisite to business major) | ECO 182 Introduction to Microeconomics (prerequisite to business major) |
| MTH 131 Mathematical Analysis for Business (prerequisite to business major) | PSY 101 Introduction to Psychology (prerequisite to business major) |
| ENG 105 Writing And Rhetoric (CL1) | Global Pathway |
| UB Seminar | Thematic Pathway |
| Free elective (2 units) |
| First semester | Second semester |
|---|---|
| MGA 201 Introduction to Financial Accounting (prerequisite to business major) | MGA 202 Introduction to Management Accounting (prerequisite to business major) |
| Thematic Pathway | MGQ 201 Introduction to Statistics for Analytics (prerequisite to business major) |
| Global Pathway | MGG 303 Communication Literacy for Business (CL2) |
| Scientific Literacy and Inquiry 1 | MGG 215 Career Connections I** (former MGG 298) |
| Diversity Learning | Scientific Literacy and Inquiry 2 (with lab) |
After you successfully complete the first- and second-year curriculum at the minimum admission standards and gain formal admission to the major, the following requirements remain:
| First semester | Second semester |
|---|---|
| MGM 301 Principles of Marketing** | MGQ 301 Statistical Decisions in Management** |
| MGO 302 Production and Operations** | MGF 301 Corporation Finance** |
| MGB 301 Organizational Behavior and Administration** | MGS 351 Introduction to Management Information Systems** |
| Global Pathway | MGI 301 Human Resources Management** |
| Thematic Pathway | MGG 315 Career Connections II** (formerly MGG 298) |
| UB Capstone |
| First semester | Second semester |
|---|---|
| MGE 302 Applied Economics** | MGO 403 Fundamentals of Strategic Management (fall or spring)** |
| MGM 403 Marketing Research (required MKT concentration course, fall or spring) | MGT 401 Public Policy, Law and Management** |
| Marketing concentration elective (required MKT concentration course) | Marketing concentration elective (required MKT concentration course) |
| Free elective (3 units) | Free elective (internship recommended - 3 units) |
| Free elective (3 units) | Free elective (3 units) |
**Required MG core courses
Marketing Electives
Choose two from: MGM 402, 404, 405, 406, 409, 420 or 483
| First semester | Second semester |
|---|---|
| ECO 181 Introduction to Macroeconomics (prerequisite to business major) | ECO 182 Introduction to Microeconomics (prerequisite to business major) |
| MTH 131 Mathematical Analysis for Business (prerequisite to business major) | PSY 101 Introduction to Psychology (prerequisite to business major) |
| ENG 105 Writing And Rhetoric (CL1) | Global Pathway |
| UB Seminar | Thematic Pathway |
| Free elective (2 units) |
| First semester | Second semester |
|---|---|
| MGA 201 Introduction to Financial Accounting (prerequisite to business major) | MGA 202 Introduction to Management Accounting (prerequisite to business major) |
| Thematic Pathway | MGQ 201 Introduction to Statistics for Analytics (prerequisite to business major) |
| Global Pathway | MGG 303 Communication Literacy for Business (CL2) |
| Scientific Literacy and Inquiry 1 | MGG 215 Career Connections I** |
| Diversity Learning | Scientific Literacy and Inquiry 2 (with lab) |
After you successfully complete the first and second year curriculum at the minimum admission standards and gain formal admission to the major, the following requirements remain:
| First semester | Second semester |
|---|---|
| MGM 301 Principles of Marketing** | MGQ 301 Statistical Decisions in Management** |
| MGO 302 Production and Operations** | MGF 301 Corporation Finance** |
| MGB 301 Organizational Behavior and Administration** | MGS 351 Introduction to Management Information Systems** |
| Global Pathway | MGG 315 Career Connections II** |
| Thematic Pathway | UB Capstone |
| Free elective (3 units) |
| First semester | Second semester |
|---|---|
| MGE 302 Applied Economics** | MGO 403 Fundamentals of Strategic Management (fall or spring)** |
| MGM 403 Marketing Research (required MKT concentration course, fall or spring) | MGT 401 Public Policy, Law and Management** |
| Marketing concentration elective (required MKT concentration course) | Marketing concentration elective (required MKT concentration course) |
| Free elective (3 units) | Free elective (internship recommended - 3 units) |
| Free elective (3 units) | Free elective (3 units) |
**Required MG core courses
Marketing Electives
Choose two from: MGM 402, 404, 405, 406, 409, 420 or 483
| First semester | Second semester |
|---|---|
| ECO 181 Introduction to Macroeconomics (prerequisite to business major) | ECO 182 Introduction to Microeconomics (prerequisite to business major) |
| MTH 131 Mathematical Analysis for Business (prerequisite to business major) | PSY 101 Introduction to Psychology (prerequisite to business major) |
| ENG 105 Writing And Rhetoric (CL1) | Global Pathway |
| UB Seminar | Thematic Pathway |
| MGG 150 Business and Society |
MGG 150 Business and Society is required for business administration majors and completed during the first-year in the program.
| First semester | Second semester |
|---|---|
| MGA 201 Introduction to Financial Accounting (prerequisite to business major) | MGA 202 Introduction to Management Accounting (prerequisite to business major) |
| Thematic Pathway | MGQ 201 Introduction to Statistics for Analytics (prerequisite to business major) |
| Global Pathway | MGG 303 Communication Literacy for Business (CL2) |
| Scientific Literacy and Inquiry 1 | MGG 215 Career Connections I** |
| Diversity Learning | Scientific Literacy and Inquiry 2 (with lab) |
After you successfully complete the first and second year curriculum at the minimum admission standards and gain formal admission to the major, the following requirements remain:
| First semester | Second semester |
|---|---|
| MGM 301 Principles of Marketing** | MGQ 301 Statistical Decisions in Management** |
| MGO 302 Production and Operations** | MGF 301 Corporation Finance** |
| MGB 301 Organizational Behavior and Administration** | MGS 351 Introduction to Management Information Systems** |
| Global Pathway | MGG 315 Career Connections II** |
| Thematic Pathway | UB Capstone |
| Free elective (3 units) |
| First semester | Second semester |
|---|---|
| MGE 302 Applied Economics** | MGO 403 Fundamentals of Strategic Management (fall or spring)** |
| MGM 403 Marketing Research (required MKT concentration course, fall or spring) | MGT 401 Public Policy, Law and Management** |
| Marketing concentration elective (required MKT concentration course) | Marketing concentration elective (required MKT concentration course) |
| Free elective (3 units) | Free elective (internship recommended - 3 units) |
| Free elective (3 units) | Free elective (2 units) |
**Required MG core courses
Marketing Electives
Choose two from: MGM 402, 404, 405, 406, 409, 420 or 483
**Required MG core courses
Undergraduate Programs Office
School of Management
University at Buffalo
204 Alfiero Center
Buffalo, NY 14260-4010
Tel: 716-645-3206
Fax: 716-645-2341
mgt-undergrad@buffalo.edu
