Bachelor of Science in Business Administration

Marketing Concentration

Prepare for a career in sales or marketing as you learn about creating and overseeing marketing programs, including consumer behavior, digital marketing, brand management and other topics.

Through the marketing concentration, you'll gain the theoretical and applied background to evaluate, design and oversee marketing plans and become qualified for positions in sales, marketing research or marketing management. 

Curricular Plan

For full curricular plan and course descriptions, refer to the undergraduate catalog.

A student’s degree requirements are determined by the year they begin as a matriculated student at UB. There are sometimes slight curricular adjustments from year to year. Therefore, students should always refer to their academic advisement report located in their HUB student center for their specific degree requirements in consultation with their academic advisor.