Marketing Concentration

Through the marketing concentration, you'll gain the theoretical and applied background to evaluate, design and oversee marketing plans and become qualified for positions in sales, marketing research or marketing management. 

For full curricular plan and course descriptions, refer to the undergraduate catalog.

A student’s degree requirements are determined by the year they begin as a matriculated student at UB. There are sometimes slight curricular adjustments from year to year. Therefore, students should always refer to their academic advisement report for their specific degree requirements in consultation with their academic advisor.

Academic performance in the first and second year courses is the main criterion for admission to the upper division in the School of Management. In the first two years, you will complete the university writing requirements, general education courses and seven prerequisite courses for the major.

If you're not ready for calculus, you should take precalculus before attempting MTH 131.