- Why are you having this event?
- Who is your audience for your event?
- What is the size of the event?
- What is the budget for the event?
- Who are the key stakeholders for this event? Does this mean key people or departments within your organization or the organization itself?
- What are the key things you want an attendee to walk away with?
- How will you specifically measure your success?
Remember that your objectives should be SMART.