Event Objective and Goal Analysis

Remember that your objectives should be SMART.

1. Why are you having this event?
2. Who is your audience for your event?
3. What is the size of the event?
4. What is the budget for the event?
5. Who are the key stakeholders for this event? Does this mean key people or departments within your organization or the organization itself?
6. What are the key things you want an attendee to walk away with?
7. How will you specifically measure your success?