Marketing and Communications Tools

  • Visual Identity
    10/22/26
    Guidelines for maintaining a strong, consistent visual presence for the UB School of Management, including logos, graphics, colors, stationery and business cards.
  • Setting Up Your Email Signature
    10/23/26
    As part of the university’s identity strategy, a consistent and cohesive approach to email signatures is essential to projecting our institutional excellence.
  • Promotional Tools and Backgrounds
    10/23/26
    Fact sheets, Bragging Rights, a branded backdrop, guided tour notes and other materials to help you promote the School of Management.
  • Templates
    10/23/26
    Branded flyers, PowerPoint, award certificates, name tags and table tents.
  • Editorial Style Guide [PDF]
    6/25/26
    Our top 27 tips for concise, consistent, well-written content.
  • Social Media
    10/26/26
    Tools, tips and best practices for social media in the School of Management.
  • Videography
    10/27/26
    Guidelines for videos and YouTube, including branded graphics and slides for download.
  • Photography
    10/28/26
    Tips for lighting, framing and composing powerful photos.
  • Web Resources and Policies
    10/28/26
    Resources for staff and faculty who maintain the school website or have questions about using the website or other Web-related technologies.
Alfiero/Jacobs TV Screens

If you would like to post an event, announcement, welcome or slide on the television screens in Jacobs Management Center and Alfiero Center, visit the TV Screen Posting Request form, select the appropriate category from the dropdown menu and complete the brief form below it. Postings must be submitted at least two business days prior to the morning of the visit or event.

Submissions are encouraged to promote events hosted by the School of Management and its student organizations. If space allows and if relevant to our audience, we will also post slides for UB events. All postings are subject to the discretion of the MarCom and IT Departments. Note: Submissions for events that are not sponsored by the School of Management or UB are not accepted. Student-run social events where alcohol is served will not be posted.