Marketing and Communications Tools

  • Visual Identity
    7/29/24
    Guidelines for maintaining a strong, consistent visual presence for the UB School of Management, including logos, graphics, colors, stationery and business cards.
  • Setting Up Your Email Signature
    8/20/24
    As part of the university’s identity strategy, a consistent and cohesive approach to email signatures is essential to projecting our institutional excellence.
  • Promotional Tools and Backgrounds
    3/13/25
    Fact sheets, Bragging Rights, a branded backdrop, guided tour notes and other materials to help you promote the School of Management.
  • Templates
    9/3/24
    Branded flyers, PowerPoint, award certificates, name tags and table tents.
  • Editorial Style Guide [PDF]
    8/16/24
    Our top 27 tips for concise, consistent, well-written content.
  • Social Media
    2/20/25
    Tools, tips and best practices for social media in the School of Management.
  • Videography
    3/13/25
    Guidelines for videos and YouTube, including branded graphics and slides for download.
  • Photography
    8/16/24
    Tips for lighting, framing and composing powerful photos.
Alfiero/Jacobs TV Screens

If you would like to post an event, announcement, welcome or slide on the television screens in Jacobs Management Center and Alfiero Center, visit the TV Screen Posting Request form, select the appropriate category from the dropdown menu and complete the brief form below it. Postings must be submitted at least two business days prior to the morning of the visit.