Marketing and Communications Tools

  • Visual Identity
    7/29/24
    Guidelines for maintaining a strong, consistent visual presence for the UB School of Management, including logos, graphics, colors, stationery and business cards.
  • Setting Up Your Email Signature
    8/20/24
    As part of the university’s identity strategy, a consistent and cohesive approach to email signatures is essential to projecting our institutional excellence.
  • Promotional Tools and Backgrounds
    9/9/24
    Fact sheets, Bragging Rights, a branded backdrop, guided tour notes and other materials to help you promote the School of Management.
  • Templates
    9/3/24
    Branded flyers, PowerPoint, award certificates, name tags and table tents.
  • Editorial Style Guide [PDF]
    8/16/24
    Our top 27 tips for concise, consistent, well-written content.
  • Social Media
    1/12/21
    Tools, tips and best practices for social media in the School of Management.
  • Videography
    5/1/24
    Guidelines for videos and YouTube, including branded graphics and slides for download.
  • Photography
    8/16/24
    Tips for lighting, framing and composing powerful photos.