Video is one of the most effective ways to reach your audience and tell an interesting story.
To make sure your video graphics and YouTube formatting are clear, consistent and on brand, follow the guidelines below.
Before taking photos or video, ask your subjects to fill out a Photo/Video Release [PDF].
Send completed forms to firstname.lastname@example.org.
Used at the opening of a video, several options are available to create title screens that incorporate the School of Managment logo, as well as brand fonts and colors. Each option is available in blue or gray and will overlay your video or a photograph. (See example above.)
For School of Management faculty, staff or students, identify the individual by using his or her name and title. On the next line, in smaller text, list the University at Buffalo School of Management. (See example above.)
For alumni, follow the School of Management standard for degree listings: After the individual’s name, type a comma and a space, and list the degree (BS, MBA, MS, PhD, EMBA, PMBA or CEL), followed by a space, a “smart” apostrophe (’) and the last two digits of the year. For those with more than one School of Management degree, list them in the order in which they were received, separated by commas. Only include School of Management degrees, with the exception of dual degrees (i.e. JD/MBA, MD/MBA).
On the next line, in smaller text, list the individual’s title and place of business.
Always use official UB brand fonts (Sofia, More) or font substitutes (Arial, Georgia) in your on-screen text and graphics.
Use this graphic as your video’s closing frame to underscore your UB School of Management affiliation and provide our web address and social media hashtags.
Visit the School of Management's official YouTube channel to see videos on faculty research, alumni success and more.
School of Management
University at Buffalo
108 Jacobs Management Center
Buffalo, NY 14260-4000
Building a brand and maintaining a consistent visual identity is a collaborative and complex process.
If you have questions, contact the Communications team at email@example.com.