Wreetabrata (Wreeto) Kar

Assistant Professor
Marketing

Affiliated Faculty, Center for Marketing Analysis
Affiliated Faculty, UB Institute for Artificial Intelligence
and Data Science

Education

PhD, Simon Business School, University of Rochester
MS, Simon Business School, University of Rochester
BEng, Manipal Institute of Technology, MAHE, Manipal, India

Vita

Teaching (Prior or Current)

Marketing management
Marketing analytics

Research

Marketing interventions
Digital platforms
Relationship marketing

Selected Publications

Ellickson, Paul B., Wreetabrata Kar, and James C. Reeder III (2023). “Estimating marketing component effects: Double machine learning from targeted digital promotions.” Marketing Science 42, no. 4 (2023): 704-728.

Pamuru, Vandith, Wreetabrata Kar, and Warut Khern-am-nuai. “Status Downgrade: The Impact of Losing Status on a User-Generated Content Platform.” Production and Operations Management (2023): 10591478241279801.

Karmakar, Bikram, Gourab Mukherjee, and Wreetabrata Kar. “Using Penalized Synthetic Controls on Truncated Data: A Case Study on Effect of Marijuana Legalization on Direct Payments to Physicians by Opioid Manufacturers.” Journal of the American Statistical Association 120, no. 549 (2025): 64-79.

Ohnishi, Yuki, Bikram Karmakar, and Wreetabrata Kar. “Inferring Causal Effect of a Digital Communication Strategy under a Latent Sequential Ignorability Assumption and Treatment Noncompliance.” Journal of the American Statistical Association (2025): 1-13.

Tangwaragorn, Pattharin, Wreetabrata Kar, and Warut Khern-am-nuai. “The implications of account suspensions on online discussion platforms.” Decision Support Systems 189 (2025): 114389.

Professional Affiliations

Beta Gamma Sigma
American Marketing Association
Association for Computing Machinery
INFORMS